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  • © 2016

Beacon Technologies

The Hitchhiker's Guide to the Beacosystem

Apress

Authors:

  • Discusses the significant standards that a developer will want to conform to
  • The book is primarily directed at those who will architect or implement a Beacon solution
  • Case studies pull the content earlier in the book so that the reader can see how Beacons are implemented

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eBook USD 54.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

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Table of contents (22 chapters)

  1. Front Matter

    Pages i-xxxiv
  2. Introduction

    • Stephen Statler
    Pages 1-4
  3. Orientation

    • Stephen Statler
    Pages 5-9
  4. Digital Physical Convergence

    • Stephen Statler
    Pages 11-16
  5. Beacosystem Framework

    • Stephen Statler
    Pages 17-22
  6. Standards

    • Stephen Statler
    Pages 23-70
  7. Choosing the Right Beacon

    • Stephen Statler
    Pages 81-119
  8. Beacon Deployment Considerations: The 10 Ps

    • Stephen Statler
    Pages 121-139
  9. Designing with Management in Mind

    • Stephen Statler
    Pages 141-176
  10. Designing with Privacy in Mind

    • Stephen Statler
    Pages 195-202
  11. Understanding Beacon Networks

    • Stephen Statler
    Pages 211-253
  12. A Programmatic Advertising Primer

    • Stephen Statler
    Pages 255-264
  13. Alternative Technologies to Bluetooth Beacons

    • Stephen Statler
    Pages 279-305
  14. Geofencing: Everything You Need to Know

    • Stephen Statler
    Pages 307-316
  15. Barcodes, QR Codes, NFC, and RFID

    • Stephen Statler
    Pages 317-331

About this book

Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.

Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.

What You'll Learn

  • Understand the disruptive implications of digital–physical convergence and the new applications it makes possible
  • Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology
  • Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth
  • See other technologies inthe proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID
  • Examine the Beacosystem framework for analyzing the proximity ecosystem

Who This Book Is For

Solutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers

Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

Contributors:

Anke Audenaert, CEO, Favrit

John Coombs, CEO, Rover Labs

Theresa Mary Gordon, Co-Founder, tapGOconnect

Phil Hendrix, Director, immr

Kris Kolodziej, President, IndoorLBS

Patrick Leddy, CEO, Pulsate

Ben Parker, VP Business Development, AccelerateIT

Mario Proietti, CEO, Location Smart

Ray Rotolo, SVP OOH, Gimbal

Kjartan Slette, COO, Unacast

Jarno Vanto, Partner, Borenius Attorneys LLP

David Young, Chief Engineer, Radius Networks

Foreword by Asif Khan, President LBMA



Authors and Affiliations

  • San Diego, USA

    Stephen Statler

About the author

Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

Bibliographic Information

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access