Introduction to Search Engine Optimization

1. Front Matter

   Pages i-xiv

   PDF

2. Introduction

   • Todd Kelsey

   Pages 1-8

3. Skillbox: Content

   • Todd Kelsey

   Pages 9-28

4. SEO Basics

   • Todd Kelsey

   Pages 29-42

5. Keyword Research

   • Todd Kelsey

   Pages 43-57

6. Try SEO

   • Todd Kelsey

   Pages 59-74

7. Analyze How Things Are Going

   • Todd Kelsey

   Pages 75-95

8. Explore Indexing and Webmaster Tools/Search Console

   • Todd Kelsey

   Pages 97-109

9. Keeping Up with Changes

   • Todd Kelsey

   Pages 111-114

10. Exploring SEO Certification

    • Todd Kelsey

    Pages 115-123

11. Back Matter

    Pages 125-126

    PDF

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.




What You’ll Learn

• Create a content platform, including blogs and YouTube channels
  
• Use keywords to maximize findabilityand increase search volume
  
• Check your SEO rank and other analytics
  
• Hunt for duplicate content
  
• Set up Google Analytics, including Blogger
  
• Utilize Indexing and Webmaster tools/search console
  

Who This Book Is For

Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

• Search volume
• SEO
• Search Engine optimization
• Marketing analytics
• Google
• Google analytics
• Skillbox
• Youtube
• Video creation
• Keywords
• Keyword planner
• META description
• Site Title Optimizations
• BLOGGER
• Tracking ID
• Google SEO Certification
• Hubspot Certification

• Wheaton, USA

  Todd Kelsey

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

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