Overview
- A step-by-step guide with practical advice on how to create and deliver effective product demos
- Teaches how Apple, Intel, and Microsoft orchestrate killer product demos to their success
- Includes the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more
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Table of contents (11 chapters)
Keywords
About this book
Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs?
What You'll Learn
- Apply a simple step-by-step method to create effective product demonstrations
- Know the 5 steps to create a wow moment
- Study the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more
- Avoid common mistakes and maximize your presence as a technical presenter
- Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc.
- Be aware of trends in technology for product demos
Who This Book Is For
Startup entrepreneurs, sales engineers, executive or sales representatives, and other professionals
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Create and Deliver a Killer Product Demo
Book Subtitle: Tips and Tricks to Wow Your Customers
Authors: Oscar Santolalla
DOI: https://doi.org/10.1007/978-1-4842-3954-4
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Apress Access Books, Business and Management (R0)
Copyright Information: Oscar Santolalla 2019
Softcover ISBN: 978-1-4842-3953-7Published: 11 December 2018
eBook ISBN: 978-1-4842-3954-4Published: 10 December 2018
Edition Number: 1
Number of Pages: XII, 91
Number of Illustrations: 7 b/w illustrations
Topics: Corporate Communication/Public Relations, Software Management, Branding