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Storytelling in Organizations

A Narrative Approach to Change, Brand, Project and Knowledge Management

  • Book
  • © 2018

Overview

Authors:
  1. Karin Thier

    1. NARRATA Consult, Bad Bergzabern, Germany

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  • Presents a step by step description on working with storytelling in organizations
  • Gives an overview about the state of the art of storytelling methods
  • Provides diverse application scenarios for the reader to have a good overview of different possibilities in storytelling

Part of the book series: Management for Professionals (MANAGPROF)

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xi
    Download chapter PDF

  2. Introduction

    • Karin Thier
    Pages 1-6

  3. Stories in Organizations

    • Karin Thier
    Pages 7-14

  4. The “Storytelling” Method

    • Karin Thier
    Pages 15-24

  5. Areas of Application

    • Karin Thier
    Pages 25-40

  6. Evaluation and Efficacy of Storytelling

    • Karin Thier
    Pages 41-47

  7. The Storytelling Procedure

    • Karin Thier
    Pages 49-97

  8. Application Forms in Scientific and Educational Projects—An Interview with Prof. Rik Peters, University of Groningen, The Netherlands

    • Karin Thier
    Pages 99-103

  9. Other Methods and Variants of Storytelling

    • Karin Thier
    Pages 105-116

  10. Outlook: Short Variants of Storytelling

    • Karin Thier
    Pages 117-119
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Keywords

About this book

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.


​The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations!

George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)




Authors and Affiliations

  • NARRATA Consult, Bad Bergzabern, Germany

    Karin Thier

About the author

Karin Thier is a founder of NARRATA Consult, a consulting institute focusing on the development and applications of storytelling and narrative methods in the fields of project debriefing, knowledge management, expert debriefing, cultural change and employer branding. She holds a PhD in the field of media pedagogy at University of Augsburg (Germany) on the development of an efficient learning history method for a practical use in companies in cooperation with the software company F.A.S.T. GmbH.  Since then, she has been using storytelling and narrative approaches and methods in numerous contexts, both in large corporations, as well as medium-sized and non-profit companies and organizations. Presently, she works as a consultant, trainer and coach and has published many articles and books on the topic of storytelling in organizations.


Bibliographic Information

  • Book Title: Storytelling in Organizations

  • Book Subtitle: A Narrative Approach to Change, Brand, Project and Knowledge Management

  • Authors: Karin Thier

  • Translated by: Markus Russin

  • Series Title: Management for Professionals

  • DOI: https://doi.org/10.1007/978-3-662-56383-0

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer-Verlag GmbH Germany, part of Springer Nature 2018

  • Hardcover ISBN: 978-3-662-56382-3Published: 10 April 2018

  • Softcover ISBN: 978-3-662-58581-8Published: 27 December 2018

  • eBook ISBN: 978-3-662-56383-0Published: 31 March 2018

  • Series ISSN: 2192-8096

  • Series E-ISSN: 2192-810X

  • Edition Number: 1

  • Number of Pages: XI, 119

  • Number of Illustrations: 28 b/w illustrations, 6 illustrations in colour

  • Topics: Branding, Project Management, Corporate Communication/Public Relations, Knowledge Management

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