Authors:
- Teaches how to test optimizations and improve website performance
- Provides an understanding of what UX behavioral data means and how to analyze it
- Shows how to identify and capture critical usability data
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Table of contents (10 chapters)
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Front Matter
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Back Matter
About this book
There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website.
UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website.
What You’ll Learn
- Understand personas: what they are and how to use them to analyze data
- Use quantitative research tools and techniques for analysis
- Know where to find UX behavioral data and when to use it
- Use qualitative research tools, techniques, and procedures
- Analyze qualitative data to find patterns of consistent task flow errors
- Combine qualitative and quantitative data for a 360-degree view
- Make recommendations for optimizations based on your findings
- Test optimization recommendations to ensure improvements are achieved
Who This Book Is For
Big data analytics (quantitative) professionals who want to learn more about the qualitative side of analysis; UX researchers, usability testers, and UX designers (qualitative professionals) who want to know more about big data and behavioral UX analysis; and students of UX, UX designers, product managers, developers, and those at startups who want to understand how to use behavioral UX and usability testing data to optimize their websites and apps.Keywords
Authors and Affiliations
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Cedar Park, USA
W. Craig Tomlin
About the author
W. Craig Tomlin is a senior user experience strategist, researcher, and marketing conversion optimization expert. He is a Certified Usability Analyst who conducts UX research, CRO, and UX design improvement to increase ROI. He consults with startups to the Fortune 500 and has been optimizing websites, mobile sites, and apps since the mid-1990s. He has worked with many firms, including AT&T, BlackBerry, Countrywide Home Loans, CDC.gov, Disney, DirecTV, IBM, Kodak, Marsh & McLennan, Prudential Ins. Co., Sprint, Verizon, WellPoint Health Networks, and Zurich Ins. Co. He is a former president of the User Experience Professional’s Association Austin chapter, and a speaker at many conferences, including UXPA, SXSW, World Usability Congress, and InnoTech.
Bibliographic Information
Book Title: UX Optimization
Book Subtitle: Combining Behavioral UX and Usability Testing Data to Optimize Websites
Authors: W. Craig Tomlin
DOI: https://doi.org/10.1007/978-1-4842-3867-7
Publisher: Apress Berkeley, CA
eBook Packages: Professional and Applied Computing, Apress Access Books, Professional and Applied Computing (R0)
Copyright Information: W. Craig Tomlin 2018
Softcover ISBN: 978-1-4842-3866-0Published: 27 September 2018
eBook ISBN: 978-1-4842-3867-7Published: 26 September 2018
Edition Number: 1
Number of Pages: XIX, 198
Number of Illustrations: 76 b/w illustrations
Topics: Big Data, Big Data/Analytics