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From Single to Scale

How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit

  • Book
  • © 2019

Overview

Authors:
  1. Michael Killen

    1. Honiton, UK

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  • Teaches how to scale via three pragmatic and practical laws that have proven results
  • A play-by-play book that maps out the scaling process with examples, sales copy, pre-written email sequences, and more
  • Provides examples and steps taken by successful businesses that have scaled

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-ix
    Download chapter PDF

  2. Why You Need to Scale

    • Michael Killen
    Pages 1-23

  3. What’s Stopping You From Scaling?

    • Michael Killen
    Pages 25-41

  4. Types of Single-Person, Scalable Businesses

    • Michael Killen
    Pages 43-63

  5. Developing a Scalable Product from What You’ve Got

    • Michael Killen
    Pages 65-90

  6. Creating Content for a Scalable Product

    • Michael Killen
    Pages 91-109

  7. Building a Larger Audience

    • Michael Killen
    Pages 111-130

  8. Connecting More of That Audience to a Scalable Product

    • Michael Killen
    Pages 131-151

  9. Why Process Is the Key to Scale

    • Michael Killen
    Pages 153-167

  10. Outsourcing the Scalable Process

    • Michael Killen
    Pages 169-183

  11. Growth Optimization

    • Michael Killen
    Pages 185-202

  12. Profit and Money Management to Scale

    • Michael Killen
    Pages 203-212

  13. Scale and Growth Are Just Around the Corner!

    • Michael Killen
    Pages 213-214

  14. Back Matter

    Pages 215-221
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Keywords

About this book

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person."



Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:

  • Do I have to do the work or can I outsource it to someone else?
  • Can I receive 1,000 orders tomorrow and handle it? 
  • Is the process/delivery repeatable so anyone can do it? 



What You'll Learn
  • Develop a profitable, scalable business from what you’re doing now 
  • Create content and attract an audience to that content 
  • Outsource your scalableprocess 
  • Scale your profit and money management 
  • Optimize your growth and prioritize meeting and exceeding your goals


Who This Book Is For
Consultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs


Authors and Affiliations

  • Honiton, UK

    Michael Killen

About the author

Michael Killen currently runs his own consultancy, where he coaches businesses on money, scale, finding customers, and making sales. In 2017, Mike sold his first business to a larger media agency. He has background in digital marketing, having worked for a large global corporation as a lead, developing digital marketing strategies for small to medium businesses that fit their business needs.

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