Overview
- Shows you how a designer should think and frame problems in the highly dynamic context of a startup
- Teaches you to create your own unique toolkit by bridging the gap between the hard skills of product design and the soft skills of the startup culture
- Provides insight into how a successful product is developed and designed in the fast-paced and precarious environment of a startup
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Table of contents (9 chapters)
Keywords
About this book
Understand how designing a technology product in a startup environment is markedly different from product design at established companies. This book teaches product designers how to think and frame problems in the dynamic context of startups. You will discover how to enhance your soft skills that are often not taught, but are crucial to your success.
In the emerging field of design for technology products, there are many books and resources covering the hard skills—such as visual design, interface design, prototyping, and motion design. These skills are necessary to design work; however, without an understanding of the true potential of design and the skills required to unleash that potential in a startup setting, the impact of design may remain at a production level and not reach a position where it can positively impact product strategy and the business bottom line. Hacking Product Design addresses that gap in knowledge.
WhatYou’ll Learn
- Gain foundational knowledge: know what startups are, the mindset designers should have when working in startups, and how to solve problems
- Generate product ideas, collaborate with others, and prioritize what to do to maximize the potential of those ideas
- Discover how to be successful in designing great products—know what to focus on and the principles to follow
Who This Book Is For
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Hacking Product Design
Book Subtitle: A Guide to Designing Products for Startups
Authors: Tony Jing
DOI: https://doi.org/10.1007/978-1-4842-3985-8
Publisher: Apress Berkeley, CA
eBook Packages: Professional and Applied Computing, Apress Access Books, Professional and Applied Computing (R0)
Copyright Information: Tony Jing 2018
Softcover ISBN: 978-1-4842-3984-1Published: 28 September 2018
eBook ISBN: 978-1-4842-3985-8Published: 27 September 2018
Edition Number: 1
Number of Pages: XII, 116
Number of Illustrations: 43 b/w illustrations
Topics: User Interfaces and Human Computer Interaction, Start-Ups/Venture Capital, Project Management, Innovation/Technology Management, Engineering Design