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  • © 2019

The Art of Agile Product Ownership

A Guide for Product Managers, Business Analysts, and Entrepreneurs

Apress

Authors:

  • Reveals why product ownership is central to a successful agile team
  • Discover how other roles like UX Designer and Business Analyst can support the product owner
  • Study how product owners can incorporate feedback and product strategy within their role

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eBook USD 34.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 44.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

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Table of contents (22 chapters)

  1. Front Matter

    Pages i-xviii
  2. Meet the Product Owner

    1. Front Matter

      Pages 1-3
    2. What Are You Building?

      • Allan Kelly
      Pages 5-10
    3. Why Have a Product Owner?

      • Allan Kelly
      Pages 11-20
    4. Who Is the Product Owner?

      • Allan Kelly
      Pages 21-29
    5. Requirements, Discovery, and Demand

      • Allan Kelly
      Pages 31-38
    6. Every Product Owner Needs Four Things

      • Allan Kelly
      Pages 39-43
    7. Customers, Users, and Stakeholders

      • Allan Kelly
      Pages 45-48
  3. What Product Owners Do?

    1. Front Matter

      Pages 49-51
    2. Scrum and the Product Owner

      • Allan Kelly
      Pages 53-55
    3. Onstage Product Owner

      • Allan Kelly
      Pages 57-61
    4. Offstage Product Owner

      • Allan Kelly
      Pages 63-73
    5. The Busy Product Owner

      • Allan Kelly
      Pages 75-77
    6. Stop Doing

      • Allan Kelly
      Pages 79-83
    7. Specialist Help

      • Allan Kelly
      Pages 85-89
  4. Role Models

    1. Front Matter

      Pages 91-92
    2. Product Owner as Entrepreneur

      • Allan Kelly
      Pages 93-96
    3. The Product Manager Role

      • Allan Kelly
      Pages 97-101
    4. What Do Product Managers Do?

      • Allan Kelly
      Pages 103-109
    5. Changes in Product Management

      • Allan Kelly
      Pages 111-116

About this book

Every product owner faces a complex and unique set of challenges within their team. This provides each individual the opportunity to fill the role with different ambitions, skills, and insights. Your product ownership journey can take a variety of paths, and The Art of Agile Product Ownership is here to be your guide.

Author Allan Kelly, who delivers Agile training courses to major companies, pulls from his experience to help you discover what it takes to be a successful product owner. You will learn how you need to define your role within a team and how you can best incorporate ownership with strategy. With the Agile method, time is the key factor, and after using the lessons from this book you will confidently be able to synthesize features, functionality, and scope against delivery. You will find out how other team members such as the UX designer and business analyst can support and enhance your role as product owner, and how every type of company structure can adapt for optimal agility.

The Art of Agile Product Ownership is a beacon for current product owners, programmers who are ready to take the next step towards ownership, and analysts transitioning into the product space. This book helps you determine for yourself the best way to fill the product owner role so that you utilize your unique combination of skills. Product ownership is central to a successful Agile team, and after reading this book, you will be more than ready for the challenge.






What You Will Learn
  • Explores activities the product owner needs to do in order to write good and valuable user stories
  • Identifies skills product owners can learn from product managers and business analysts
  • Demonstrates how to make decisions based on business and customer demand rather than technical needs and feasibility






Who This Book Is For
This is a book for anyone becoming a product owner: developers and programmers, who, after some years at the code-face, are ready to step up to the next stage to own the product that they have been coding. Business Analysts and Product Managers who see themselves transitioning into the a product owner role will find value in this book in understanding their new role and how the work is the same and how it is different

Authors and Affiliations

  • London, UK

    Allan Kelly

About the author

Allan Kelly still considers himself a software engineer—even if nobody pays him to code any more. Deciding what to build, understanding customer needs, designing the software, and organizing the processes are all part of software engineering to him.

He helps companies and teams undertake software engineering using agile techniques working as a consultant, coach, or manager. Most of his clients are small innovative companies few people have heard of. His better known clients include Virgin Atlantic, Qualcomm, The Bank of England, Reed Elsevier, and Swift.

Allan has pioneered techniques such as Value Poker, Time-Value Profiles and Retrospective Dialogue Sheets. He is the author of the perennial essay "Dear Customer, the Truth about IT" and a number of earlier books including Continuous Digital, A Little Book of Requirements and User Stories, Xanpan, and Business Patterns for Software Developers.

Bibliographic Information

Buy it now

Buying options

eBook USD 34.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 44.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access