Databases for Small Business

Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals

Authors: Manning, Anna

Buy this book

eBook 32,12 €
price for Spain (gross)
  • ISBN 978-1-4842-0277-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 39,47 €
price for Spain (gross)
  • ISBN 978-1-4842-0278-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue.

Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency.

Anna Manning—a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy.

Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization.

Databases for Small Business teaches non-techie entrepreneurs and professionals how to:

  • Design a small business database from scratch
  • Extract the maximum profit from your data
  • Follow guidance on data protection law
  • Effectively use data collection and data cleansing techniques
  • Train staff to leverage your data


About the authors

Anna Manning is a founding director of an engineering startup company, having worked for eight years as a data scientist at Manchester University. A specialist in data mining and data protection, she contributed to the development of software for protecting confidential data now used by national statistics agencies worldwide. She served as a data analyst and database administrator for large and small law firms and for a nonprofit organization. Dr Manning’s papers in the field of data mining have been published in various research journals. She has a PhD in data mining and a Master’s degree in Informatics from the University of Manchester, an honors degree in Law from the University of Law, and a BA Hons. in Mathematics from Trinity College, Dublin.

Reviews

“Well, after reading it, I may say one thing – it is an interesting book, covering many topics around a database … . if you are a manager of a company, and you have never heard about Databases nor you have some IT skills, this is probably the best book in the market to start with – the technical information will really not bother you, and the examples would be understandable. Thus, any grade is really possible for this book.” (Vitosh Academy, vitoshacademy.com, July, 2016)


Table of contents (21 chapters)

  • How Data Can Benefit Your Small Business

    Manning, Anna

    Pages 1-15

    Preview Buy Chapter 30,19 €
  • A Small Engineering Company: Case Study

    Manning, Anna

    Pages 17-26

    Preview Buy Chapter 30,19 €
  • A Small Law Firm: Case Study

    Manning, Anna

    Pages 27-37

    Preview Buy Chapter 30,19 €
  • A Small Nonprofit: Case Study

    Manning, Anna

    Pages 39-50

    Preview Buy Chapter 30,19 €
  • Aligning Your Database With the Goals of Your Small Business

    Manning, Anna

    Pages 51-65

    Preview Buy Chapter 30,19 €

Buy this book

eBook 32,12 €
price for Spain (gross)
  • ISBN 978-1-4842-0277-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 39,47 €
price for Spain (gross)
  • ISBN 978-1-4842-0278-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Databases for Small Business
Book Subtitle
Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals
Authors
Copyright
2015
Publisher
Apress
Copyright Holder
Anna Manning
eBook ISBN
978-1-4842-0277-7
DOI
10.1007/978-1-4842-0277-7
Softcover ISBN
978-1-4842-0278-4
Edition Number
1
Number of Pages
XVI, 318
Number of Illustrations and Tables
158 b/w illustrations
Topics