Introduction to Google Analytics

A Guide for Absolute Beginners

Authors: Kelsey, Todd

  • Written for absolute beginners and new learners
  • Written in easy-to-understand, conversational language
  • Provides an understanding of web analytics that can help readers get interviews and jobs, or increase their current job skills
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eBook 16,99 €
price for Spain (gross)
  • ISBN 978-1-4842-2829-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 23,91 €
price for Spain (gross)
  • ISBN 978-1-4842-2828-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You’ll Learn

  • Understand basic techniques to generate traffic for a blog or website
  • Review the performance of a website or campaign
  • Set up a Shopify account to track ROI
  • Create and maximize AdWords to track conversion
  • Discover opportunities offered by Google, including the Google Individual Qualification

Who This Book Is For

Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

About the authors

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Table of contents (8 chapters)

Buy this book

eBook 16,99 €
price for Spain (gross)
  • ISBN 978-1-4842-2829-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 23,91 €
price for Spain (gross)
  • ISBN 978-1-4842-2828-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Introduction to Google Analytics
Book Subtitle
A Guide for Absolute Beginners
Authors
Copyright
2017
Publisher
Apress
Copyright Holder
Todd Kelsey
eBook ISBN
978-1-4842-2829-6
DOI
10.1007/978-1-4842-2829-6
Softcover ISBN
978-1-4842-2828-9
Edition Number
1
Number of Pages
XIII, 141
Number of Illustrations and Tables
51 b/w illustrations, 244 illustrations in colour
Topics