From Single to Scale

1. Front Matter

   Pages i-ix

   PDF

2. Why You Need to Scale

   • Michael Killen

   Pages 1-23

3. What’s Stopping You From Scaling?

   • Michael Killen

   Pages 25-41

4. Types of Single-Person, Scalable Businesses

   • Michael Killen

   Pages 43-63

5. Developing a Scalable Product from What You’ve Got

   • Michael Killen

   Pages 65-90

6. Creating Content for a Scalable Product

   • Michael Killen

   Pages 91-109

7. Building a Larger Audience

   • Michael Killen

   Pages 111-130

8. Connecting More of That Audience to a Scalable Product

   • Michael Killen

   Pages 131-151

9. Why Process Is the Key to Scale

   • Michael Killen

   Pages 153-167

10. Outsourcing the Scalable Process

    • Michael Killen

    Pages 169-183

11. Growth Optimization

    • Michael Killen

    Pages 185-202

12. Profit and Money Management to Scale

    • Michael Killen

    Pages 203-212

13. Scale and Growth Are Just Around the Corner!

    • Michael Killen

    Pages 213-214

14. Back Matter

    Pages 215-221

    PDF

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person."



Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:

• Do I have to do the work or can I outsource it to someone else?
  
• Can I receive 1,000 orders tomorrow and handle it? 
  
• Is the process/delivery repeatable so anyone can do it? 
  

What You'll Learn

• Develop a profitable, scalable business from what you’re doing now 
  
• Create content and attract an audience to that content 
  
• Outsource your scalableprocess 
  
• Scale your profit and money management 
  
• Optimize your growth and prioritize meeting and exceeding your goals
  

Who This Book Is For
Consultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

• growth
• scaling
• business
• startups
• business strategy
• Entrepreneurship
• Operations
• Business Development
• Leadership
• SME

• Honiton, UK

  Michael Killen

Michael Killen currently runs his own consultancy, where he coaches businesses on money, scale, finding customers, and making sales. In 2017, Mike sold his first business to a larger media agency. He has background in digital marketing, having worked for a large global corporation as a lead, developing digital marketing strategies for small to medium businesses that fit their business needs.

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