Authors:
- A step-by-step guide with practical advice on how to create and deliver effective product demos
- Teaches how Apple, Intel, and Microsoft orchestrate killer product demos to their success
- Includes the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more
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Table of contents (11 chapters)
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Front Matter
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Back Matter
About this book
Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs?
What You'll Learn
- Apply a simple step-by-step method to create effective product demonstrations
- Know the 5 steps to create a wow moment
- Study the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more
- Avoid common mistakes and maximize your presence as a technical presenter
- Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc.
- Be aware of trends in technology for product demos
Who This Book Is For
Startup entrepreneurs, sales engineers, executive or sales representatives, and other professionals
Authors and Affiliations
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Helsinki, Finland
Oscar Santolalla
About the author
Bibliographic Information
Book Title: Create and Deliver a Killer Product Demo
Book Subtitle: Tips and Tricks to Wow Your Customers
Authors: Oscar Santolalla
DOI: https://doi.org/10.1007/978-1-4842-3954-4
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Apress Access Books, Business and Management (R0)
Copyright Information: Oscar Santolalla 2019
Softcover ISBN: 978-1-4842-3953-7Published: 11 December 2018
eBook ISBN: 978-1-4842-3954-4Published: 10 December 2018
Edition Number: 1
Number of Pages: XII, 91
Number of Illustrations: 7 b/w illustrations
Topics: Corporate Communication/Public Relations, Software Management, Branding