Practical Google Analytics and Google Tag Manager for Developers—#1 New Release in Website Analytics

Practical Google Analytics and Google Tag Manager for Developers, a new title by Jonathan Weber and the team at Lunametrics, was published last month by Apress. This exciting new release was appointed a #1 New Release in website analytics by Amazon. Whether you’re a marketer with development skills or a web developer/analyst, this book shows you how to implement Google Analytics using Google Tag Manager and jumpstart your web analytics measurement. It offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers:

  • Google Analytics fundamentals and basic measurement strategy
  • How to implement and test Google Tag Manager
  • Tracking interactions (downloads, forms, emails, etc.)
  • Ecommerce and enhanced ecommerce
  • Additional information using custom definitions and data import
  • Cross-device measurement and mobile apps
  • Information about GA’s Measurement Protocol
  • Bonus: BigQuery and Big Data Analysis

For more information on the book and the new Google Tag Manager Recipe Section launched by Lunametrics, check out www.lunametrics.com.

(by Susan McDermott)