The Business Value of Developer Relations

New Release

November 15th, 2018​​​​​​​

Mary Thengvall’s The Business Value of Developer Relations is filling an important space in the tech conversation. This book has made its way across continents, at multiple DevRel conferences, and is easily spotted from its friendly avocado-centric cover. Within its first week of release, it hit #1 in its category on Amazon, garnered 5-star reviews, and is making a name for itself. Developer relations often goes as an undervalued priority at companies, hence the avocados. DevRel is “the good kind of fat.”

Thengvall acknowledges the challenges of convincing your company just how important building an effective developer community is, specifically focusing on the nuances of "selling" this in the second chapter of The Business Value of Developer Relations. Three central questions are suggested to help you narrow your emphasis:

  1. Are you looking to build a community of people who are drawn together solely because of your product?
  2. Are you looking to improve the Developer Experience?
  3. Are you looking to help your company more clearly communicate with your developer audience?

Once answered, these questions can guide the conversation effectively while selling the impact that a community emphasis can bring to a developer team.

Each company will have specific needs in this area, and the book features insightful interviews with dozens of professionals from places like Red Hat, Google, Docker, Twilio, CoreOS, and so many more, in order to bring guidance. Tech and developer evangelism is an essential – but often overlooked – value, and you’ll get a crash course in its implementation and practicality.

New Content Item

The Business Value of Developer Relations is available now on: