Authors:
- Craft your startup story in a way that will get people to lean into your message
- Understand what VCs do, and how to prepare your company to be suitable for venture investment
- Study how you can make the perfect pitch presentation, from what should be in your slide to in what order they should appear
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Table of contents (21 chapters)
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Front Matter
About this book
You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help.
Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worthsolving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel.
How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Authors and Affiliations
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Oakland, USA
Haje Jan Kamps
About the author
Frequently on the speaking circuit, Haje has been on stage in the UK, Norway, Denmark, Russia, Israel, Iceland, and the US, talking about various aspects of entrepreneurship. Alongside his own books, he has also ghost-written a number of books, including Accelerated Startup: Everything You Need to Know to Make Your Startup Dreams Come True From Idea to Product to Company and a handful of photography titles.
Haje has founded four companies, including a hardware company in the photography space (Triggertrap), a software-as-a-service marketing company (ScreenCloud), a chatbot company that helped people have theirvery first conversation about death (LifeFolder), and the very first photography news site in Norway.
Over the past decade, he has mentored more than a hundred startups, and he has seen thousands of pitches - the good, the bad, and the ugly. These days, Haje is working as a full-time founder coach, helping startup founders build companies that stand the test of time. And - yes - create perfect pitches.
Bibliographic Information
Book Title: Pitch Perfect
Book Subtitle: Raising Capital for Your Startup
Authors: Haje Jan Kamps
DOI: https://doi.org/10.1007/978-1-4842-6065-4
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Apress Access Books, Business and Management (R0)
Copyright Information: Haje Jan Kamps 2020
Softcover ISBN: 978-1-4842-6064-7Published: 25 August 2020
eBook ISBN: 978-1-4842-6065-4Published: 24 August 2020
Edition Number: 1
Number of Pages: XIII, 103
Number of Illustrations: 20 b/w illustrations
Topics: Start-Ups/Venture Capital, Business Strategy/Leadership, Investment Appraisal, Business Finance, Corporate Communication/Public Relations