55% off any Apress title—your Summer Sale giveaway!

Marketing Competences and Strategic Flexibility in China

Authors: Wang, Y., Li-Hua, R.

Free Preview

Buy this book

eBook ¥12,011
price for Japan (gross)
  • ISBN 978-0-230-28860-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover ¥15,014
price for Japan (gross)
  • ISBN 978-0-230-01350-6
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

About the authors

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.

RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook ¥12,011
price for Japan (gross)
  • ISBN 978-0-230-28860-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover ¥15,014
price for Japan (gross)
  • ISBN 978-0-230-01350-6
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Marketing Competences and Strategic Flexibility in China
Authors
Copyright
2007
Publisher
Palgrave Macmillan UK
Copyright Holder
Yonggui Wang and Richard Li-Hua
eBook ISBN
978-0-230-28860-7
DOI
10.1057/9780230288607
Hardcover ISBN
978-0-230-01350-6
Edition Number
1
Number of Pages
XVI, 261
Number of Illustrations
3 b/w illustrations
Topics