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The Durable Use of Consumer Products

New Options for Business and Consumption

Editors: Kostecki, Michel (Ed.)

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About this book

Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera­ tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con­ sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas­ ingly resists messages in advertisements (preventive resistance) which are pre­ dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.

Table of contents (12 chapters)

Table of contents (12 chapters)

Buy this book

eBook ¥13,727
price for Japan (gross)
  • ISBN 978-1-4757-2819-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover ¥17,159
price for Japan (gross)
Softcover ¥17,159
price for Japan (gross)

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Bibliographic Information

Bibliographic Information
Book Title
The Durable Use of Consumer Products
Book Subtitle
New Options for Business and Consumption
Editors
  • Michel Kostecki
Copyright
1998
Publisher
Springer US
Copyright Holder
Springer-Verlag US
eBook ISBN
978-1-4757-2819-4
DOI
10.1007/978-1-4757-2819-4
Hardcover ISBN
978-0-7923-8145-7
Softcover ISBN
978-1-4419-5035-2
Edition Number
1
Number of Pages
XIX, 146
Topics

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