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Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective

Authors: Bullo, S.

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eBook ¥6,863
price for Japan (gross)
  • ISBN 978-1-137-35043-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover ¥12,869
price for Japan (gross)
  • ISBN 978-1-137-35042-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover ¥8,579
price for Japan (gross)
  • ISBN 978-1-349-46836-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

About the authors

Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.

Reviews

“The book offers a new perspective for advertising studies by locating itself within the context of both reception studies and discourse analysis. … Bullo offers an innovative approach to explaining the construction of evaluative stance in advertising reception and also successfully reveals the delicate complexity of sense-making discourse. … this book can be highly recommended to scholars interested in reception studies, discourse analysis, advertising practices and evaluation studies in general.” (Zhang Daqun, Discourse Studies, Vol. 18 (3), June, 2016)


Table of contents (5 chapters)

Table of contents (5 chapters)

Buy this book

eBook ¥6,863
price for Japan (gross)
  • ISBN 978-1-137-35043-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover ¥12,869
price for Japan (gross)
  • ISBN 978-1-137-35042-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover ¥8,579
price for Japan (gross)
  • ISBN 978-1-349-46836-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

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Bibliographic Information

Bibliographic Information
Book Title
Evaluation in Advertising Reception
Book Subtitle
A Socio-Cognitive and Linguistic Perspective
Authors
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-35043-5
DOI
10.1057/9781137350435
Hardcover ISBN
978-1-137-35042-8
Softcover ISBN
978-1-349-46836-2
Edition Number
1
Number of Pages
VII, 207
Topics