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Table of contents (8 chapters)
Keywords
About this book
Reviews
Marketing Identitites Through Language will prove useful and interesting reading for specialists and students with interests in multilingual media discoures, global Englishes, language policy and planning and many other areas of sociolinguistics and applied linguistics.' - Helen Kelly-Holmes, Multilingua, Journal of Cross-Cultural and Interlanguage Communication
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Bibliographic Information
Book Title: Marketing Identities Through Language
Book Subtitle: English and Global Imagery in French Advertising
Authors: Elizabeth Martin
DOI: https://doi.org/10.1057/9780230511903
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Language & Linguistics Collection, Education (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2006
Hardcover ISBN: 978-1-4039-4984-4Published: 30 November 2005
Softcover ISBN: 978-1-349-52600-0Published: 01 January 2006
eBook ISBN: 978-0-230-51190-3Published: 30 November 2005
Edition Number: 1
Number of Pages: XV, 286
Topics: Marketing, Linguistics, general, Sociolinguistics, Media Studies