Overview
- Presents up-to-date case studies in practical applications of social marketing theory
- Provides international and multicultural case evidences on social marketing
- Highlights the importance corporate social marketing and their implementation in companies
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (21 chapters)
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Front Matter
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Social Marketing Cases: Environment
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Front Matter
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Social Marketing Cases: Public Health
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Front Matter
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Social Marketing Cases: Society, Culture and Education
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Front Matter
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Keywords
- Marketing social ideas
- Case studies for nonprofits
- Marketing techniques for social entrepreneurs
- Marketing reinforcement strategy
- Marketing induction strategy
- Marketing rationalization strategy
- Corporate social marketing
- Creating social marketing campaigns
- Social marketing mix
- corporate social responsibility
About this book
Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
Editors and Affiliations
About the editors
Helena M. Alves is an Associate Professor in the Department of Business and Economics, University of Beira Interior (Portugal), where she teaches Graduate, Master and Doctoral levels. She is a researcher at the Centre for Research in Business Sciences. Her areas of expertise are: Services Marketing, Educational Marketing, Student Satisfaction, Public Marketing, and Relationship Marketing. She is the Editor-in-Chief of the journal 'International Review on Public and Nonprofit Marketing' published by Springer.
Bibliographic Information
Book Title: Case Studies on Social Marketing
Book Subtitle: A Global Perspective
Editors: M. Mercedes Galan-Ladero, Helena M. Alves
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-030-04843-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-04842-6Published: 07 March 2019
eBook ISBN: 978-3-030-04843-3Published: 20 February 2019
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XIII, 252
Number of Illustrations: 35 b/w illustrations
Topics: Marketing, Non-Profit Organizations and Public Enterprises, Corporate Social Responsibility, Entrepreneurship