Skip to main content
SpringerLink
Log in
Book cover

The Great Facilitator

Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

  • Book
  • © 2019

Overview

Editors:
  1. Barry J. Babin

    1. Louisiana Tech University, Ruston, USA

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  2. Marko Sarstedt

    1. Otto-von-Guericke University Magdeburg, Magdeburg, Germany

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Provides first-hand reports on guiding business PhDs and faculty on how to systematically advance their careers
  • Offers unique insights into the factors driving the success of textbooks and academic articles in management research
  • Shows how to successfully mentor PhD students and young faculty

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 119.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 159.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (24 chapters)

  1. Front Matter

    Pages i-viii
    Download chapter PDF

  2. The Great Facilitator

    • Barry J. Babin, Marko Sarstedt
    Pages 1-7

  3. Colleague, Mentor, and Leader

    1. Front Matter

      Pages 9-9
      Download chapter PDF

    2. Joseph F. Hair Jr.: My Friend and Coauthor for Fifty Years

      • Rolph E. Anderson
      Pages 11-17

    3. Joseph F. Hair Jr., The Early Years: University of Mississippi

      • Ronald F. Bush, Paul S. Busch
      Pages 19-24

    4. Joe Hair: Impact and Contributions to Doctoral Students at LSU (1980–1992)

      • Jill Attaway, Mitch Griffin
      Pages 25-29

    5. Service Engagement in the Marketing Discipline: The Life and Legacy of Joseph F. Hair Jr.

      • David J. Ortinau, Alvin J. Williams
      Pages 31-37

  4. DBA

    1. Front Matter

      Pages 39-39
      Download chapter PDF

    2. Joe Hair: Adventurer, Scholar, Innovator, Family Man

      • Torsten M. Pieper, Joseph H. Astrachan
      Pages 41-47

    3. The Patriarch: Joseph F. Hair

      • Anne Gottfried
      Pages 49-58

    4. Mentoring: Eyes to See, Ears to Hear, and a Heart to Give

      • Dana E. Harrison
      Pages 59-70

    5. The Uncommon Academic: Former Graduate Student’s Perspectives of the Great Educator Dr. Joseph F. Hair Jr.

      • Lucas Hopkins, Keith E. Ferguson
      Pages 71-77

    6. The Legendary Joseph F. Hair Jr.

      • Lucy M. Matthews, Ryan L. Matthews
      Pages 79-82

    7. Lessons from Joe: Insights from a Journey with a World-Class Educator and Scholar

      • Russell S. Reams Jr.
      Pages 83-89

    8. The Skilled Doctoral Mentor: A Gifted Teacher and Patient Guide Reflections on Dr. Joe Hair

      • Shawn Wilson
      Pages 91-94

    9. Joseph F. Hair Jr.: A Fond Tribute to an Entrepreneur Academic and International Leader

      • Vijay K. Patel
      Pages 95-100

  5. Coauthor

    1. Front Matter

      Pages 101-101
      Download chapter PDF

    2. In Pursuit of Happiness, Textbooks

      • Chuck Lamb, O. C. Ferrell
      Pages 103-111

    3. Revisiting Hair Et al.’s Multivariate Data Analysis: 40 Years Later

      • Marko Sarstedt
      Pages 113-119

    4. Multivariate Data Analysis: Its Approach, Evolution, and Impact

      • William Black, Barry J. Babin
      Pages 121-130
Back to top

Keywords

About this book

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.


Editors and Affiliations

  • Louisiana Tech University, Ruston, USA

    Barry J. Babin

  • Otto-von-Guericke University Magdeburg, Magdeburg, Germany

    Marko Sarstedt

About the editors

Barry J. Babin is Chair and Max P. Watson, Jr. Professor of Business Research at Louisiana Tech University, and Co-Chair of the Board of Governors for the Academy of Marketing Science.  He has authored leading texts in consumer behavior and marketing research and is coauthor of Multivariate Data Analysis (Hair et al., 2006/2010).  Prof. Babin's research focuses on consumers’ realization of value.  He has published previously in the Journal of the Academy of Marketing Research, the Journal of Business Research, the Journal of Marketing, the Journal of Consumer Research, and the International Journal of Wine Business Research, among others.


Marko Sarstedt is chaired professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and adjunct professor at Monash University Malaysia. His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision-making. His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and International Journal of Research in Marketing. Marko has co-edited several special issues of leading journals and co-authored several widely adopted textbooks, including “A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)” (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle).




Bibliographic Information

  • Book Title: The Great Facilitator

  • Book Subtitle: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

  • Editors: Barry J. Babin, Marko Sarstedt

  • DOI: https://doi.org/10.1007/978-3-030-06031-2

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer Nature Switzerland AG 2019

  • Hardcover ISBN: 978-3-030-06030-5Published: 25 March 2019

  • eBook ISBN: 978-3-030-06031-2Published: 18 March 2019

  • Edition Number: 1

  • Number of Pages: VIII, 212

  • Number of Illustrations: 5 b/w illustrations, 61 illustrations in colour

  • Topics: Marketing, Management Education, Research Skills

Publish with us

Policies and ethics

Back to top

Search

Navigation