Overview
- Editors:
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Androniki Kavoura
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Department of Business Administration, University of West Attica, Aigaleo, Greece
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Efstathios Kefallonitis
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
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Prokopios Theodoridis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
- Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019
- Discusses new perspectives in the field of marketing, innovative technologies, and tourism
- Debates issues highly relevant to the future direction of marketing research and practice
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Table of contents (122 papers)
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Front Matter
Pages i-xxix
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- Panagiota Konstantinou, Spyridon Nomicos, Androniki Kavoura
Pages 15-22
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- Panagiota Konstantinou, Spyridon Nomicos, Georgios Stathakis, Athina Mountzouri
Pages 23-30
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- Athina Mountzouri, Apostolos Papapostolou, Spyridon Nomikos
Pages 31-40
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- Dimitrios Panagiotakopoulos, Konstantina Dimitrantzou
Pages 41-49
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- Iris Kico, Milan Dolezal, Nikos Grammalidis, Fotis Liarokapis
Pages 51-59
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- Nikolaos Bitzidis, Sotirios Dimitriadis, George Karavasilis, Evangelos Kehris, Vasiliki Vrana
Pages 61-69
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- Flávio Tiago, Cristina Oliveira, Ana Brochado, Sérgio Moro
Pages 71-79
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- Flavio Tiago, Teresa Borges-Tiago, João Couto
Pages 81-89
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- Jashim Khan, Vivi Maltezou, Eddy M. Sutanto, Meng Tao
Pages 91-99
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- Efharis Mascha, Stavros Apostolakis
Pages 101-109
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- Fulya Acikgoz, Asli D. A. Tasci
Pages 111-119
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- Aikaterini Stavrianea, Irene Kamenidou, Evangelia Zoi Bara
Pages 139-147
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- Elma Satrovic, Adnan Muslija, Eda Yasa Ozelturkay
Pages 149-158
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- Emel Kizilkaya AydoÄŸan, Esra Akgul, Yilmaz Delice, Cem Sinanoglu
Pages 159-168
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- Natalya Totskaya, Natalia A. Bogdanova
Pages 169-178
About this book
​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Editors and Affiliations
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Department of Business Administration, University of West Attica, Aigaleo, Greece
Androniki Kavoura
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
Efstathios Kefallonitis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
Prokopios Theodoridis
About the editors
Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism.
Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry.
Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.