Overview
- Written in a step-by-step, instructional format, using the Excel steps with their accompanying color screenshot figures to show the reader what should be happening on the reader's computer monitor, enabling them to solve statistics problems on their own
- Contains forty (40) statistics problems (as well as answers in chapter appendices) that are integrally related to courses in advertising and advertising statistics. These are provided at the end of each chapter, and in a practice test at the end of the volume.
- Utilizes a comprehensible style, intended to be more digestible than the typical statistics text.
Part of the book series: Excel for Statistics (EXCELSTAT)
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics.
Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book demonstrates how to use Excel 2019 in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel’s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, andone-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an appendix. This latest edition features a wealth of new end-of-chapter problems and an update of the chapter content throughout.
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Authors and Affiliations
About the authors
Prof. Thomas J. Quirk is currently a Professor Emeritus of Marketing in The Walker School of Business & Technology at Webster University based in St. Louis, Missouri (USA) where he taught Marketing Statistics, Marketing Research, and Pricing Strategies. He has published 20+ articles in professional journals and presented 20+ papers at professional conferences. He holds a BS in Mathematics from John Carroll University, both an MA in Education and a PhD in Educational Psychology from Stanford University, and an MBA from the University of Missouri-St. Louis.
Prof. Eric Rhiney is currently an Associate Professor of Marketing in The Walker School of Business & Technology at Webster University in St. Louis, Missouri (USA) where he teaches Research Design, Marketing Research and Marketing Strategies. He holds a BSBA with an Emphasis in Marketing from the University of Central Missouri, an MBA with an Emphasis in Marketing from Webster University, and a PhD in Marketing and International Business from St. Louis University. He did marketing research professionally for over ten years engaging in research for companies such as Pizza Hut, Monsanto, Chrysler and Hardee’s. He is involved in a number of quantitative research studies focused on in-group out-group orientation on consumer attitudes, digital marketing behavior, and cross-cultural marketing, and he has presented his work at a number of conferences including the American Marketing Association, the International Business Association, and the Marketing Management Association and the UMSL Digital Marketing Conference.
Bibliographic Information
Book Title: Excel 2019 for Advertising Statistics
Book Subtitle: A Guide to Solving Practical Problems
Authors: Thomas J. Quirk, Eric Rhiney
Series Title: Excel for Statistics
DOI: https://doi.org/10.1007/978-3-030-39254-3
Publisher: Springer Cham
eBook Packages: Mathematics and Statistics, Mathematics and Statistics (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Softcover ISBN: 978-3-030-39253-6Published: 03 March 2020
eBook ISBN: 978-3-030-39254-3Published: 02 March 2020
Series ISSN: 2570-4605
Series E-ISSN: 2570-4613
Edition Number: 2
Number of Pages: XIX, 254
Number of Illustrations: 4 b/w illustrations, 167 illustrations in colour
Topics: Statistics for Business, Management, Economics, Finance, Insurance, Marketing, Statistics for Social Sciences, Humanities, Law