Overview
- Provides a comprehensive scientific view on fashion communication
- Highlights digital transformation of fashion and its communication
- Takes an in-depth academic approach to a topic that is mostly discussed in practice
Included in the following conference series:
Conference proceedings info: FACTUM 2021.
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Table of contents (24 papers)
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Front Matter
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Digitalization in Fashion
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Front Matter
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Fashion Communication Strategies
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Front Matter
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Communicating Sustainability
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Front Matter
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Other volumes
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Fashion Communication
Keywords
About this book
Editors and Affiliations
About the editors
Teresa Sádaba is the dean of ISEM Fashion Business School (University of Navarra, Spain), a leading center for research and education in the fashion industry, where she also teaches strategic communication for fashion companies. She is a professor at the University of Navarra and George Washington University (USA) and visiting professor at Université Paris XII (France) and Complutense University (Spain), among others. A Fulbright fellow with Ph.D. in communication, she is an expert on framing issues and strategic communication. Teresa is the author of Framing: Una teoría para los medios de comunicación (2006), Framing: El encuadre de las noticias (2008), and Moda y Marca España (2012).
Nadzeya Kalbaska has a Ph.D. in communication sciences and is a lecturer at the Institute of Digital Technologies for Communication, Università della Svizzera italiana (USI, Lugano, Switzerland). She is an academic coordinator of M.Sc. in digitalfashion communication, a joint degree between USI and Université Paris 1 Panthéon-Sorbonne, France, and a group leader of Digital Fashion Communication Research at the USI. Since 2015, she is an adjunct professor at the University of Pisa (Italy). On the practice front, she serves Google within Google Online Marketing Challenge as a part of its Global Academic Panel.
Francesca Cominelli is an associate professor at the University of Paris 1 Panthéon-Sorbonne (France) and director of Institut de Recherche et d'Études Supérieures du Tourisme (IREST). She holds a Ph.D. in economics and her research interests include economics of culture, cultural commons, public policies, and cultural tourism. More specifically she is interested in cultural diversity, intangible cultural heritage, creativity, innovation, and traditional craftsmanship. Previously, she worked as a project specialist for INMA and the French Ministry of Culture and Communication (2008–2010), and as a researcher for the European Investment Bank Institute (2013–2014) and for the University of Lille 3 (2015). She is a member of ICOMOS and vice president for Europe of ICOMOS International Committee on Intangible Cultural Heritage.
Lorenzo Cantoni graduated with a degree in philosophy and holds a Ph.D. in education and linguistics. Dr. Cantoni is a professor at USI – Università della Svizzera italiana (Lugano – Switzerland), Faculty of Communication, Culture, and Society, where he served as dean of the faculty in the academic years 2010–2014. He is currently director of the Institute for Communication Technologies and scientific director of the laboratories webatelier.net, NewMinE Lab: New Media in Education Lab, and eLab: eLearning Lab. Dr. Cantoni holds the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites, established at USI, and is president of IFITT – International Federation for Information Technologies in Travel and Tourism.
Marta Torregrosa Puig holds a Ph.D. in philosophy and is a professor of communication theory (epistemology of communication, fashion communication) and the academic co-director of the fashion communication program at the University of Navarra (Spain). She teaches master’s courses on the governance and culture of organizations (communication, research methodology). She is a visiting professor at Itsmo University. Guatemala, since 2014 and was the academic director of the advanced program in fashion business management (PADEM) at ISEM Fashion Business School, University of Navarra.
Bibliographic Information
Book Title: Fashion Communication
Book Subtitle: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021
Editors: Teresa Sádaba, Nadzeya Kalbaska, Francesca Cominelli, Lorenzo Cantoni, Marta Torregrosa Puig
DOI: https://doi.org/10.1007/978-3-030-81321-5
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-81320-8Published: 21 September 2021
Softcover ISBN: 978-3-030-81323-9Published: 22 September 2022
eBook ISBN: 978-3-030-81321-5Published: 20 September 2021
Edition Number: 1
Number of Pages: XIII, 337
Number of Illustrations: 9 b/w illustrations, 21 illustrations in colour
Topics: Marketing, Media and Communication, Audio-Visual Culture