Overview
- Approaches social marketing from quality-of-life marketing philosophy with cases from across the world
- Analyzes social marketing strategies related to the COVID-19 pandemic
- Facilitates easy replication to other contexts through clear explanations on the development of social marketing strategies
Part of the book series: Applying Quality of Life Research (BEPR)
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Table of contents (27 chapters)
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Front Matter
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Health: Disease Prevention and Risk Behavior
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Front Matter
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Safe and Healthy Lifestyles
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Front Matter
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Keywords
- Communication Campaigns
- Social Interventions
- Social Marketing Strategies
- COVID-19 and social marketing
- social marketing on disease prevention
- HIV/AIDS prevention campaigns
- importing social media campaigns
- #MeToo
- Stoptober
- social marketing of flood risk management
- Improving quality of life through recycling campaigns
- QoL marketing and innovation
- inclusive education campaigns
About this book
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries.
The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Editors and Affiliations
About the editors
Reynaldo G. Rivera is Full Professor in the School of Communication and Design at the Austral University (Argentina). He has a PhD in Communication from the University of Navarra, Spain and Msc in Sociology (University of La Sapienza, Italy. He teaches undergraduate and postgraduate courses on global cities and urban sociology, social marketing, management and sociology of media and communication. He is the founder and principal investigator at InterMedia Social Innovation (Italy), an international research center focused on leadership, entrepreneurship, social innovation and youth development. He received the Cesar Mindstein research award from the Government of Argentina, and is principal investigator in many international research projects funded by the European Union and private foundations.
Bibliographic Information
Book Title: Applied Social Marketing and Quality of Life
Book Subtitle: Case Studies from an International Perspective
Editors: M. Mercedes Galan-Ladero, Reynaldo G. Rivera
Series Title: Applying Quality of Life Research
DOI: https://doi.org/10.1007/978-3-030-83286-5
Publisher: Springer Cham
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-83285-8Published: 03 December 2021
eBook ISBN: 978-3-030-83286-5Published: 02 December 2021
Series ISSN: 2213-994X
Series E-ISSN: 2213-9958
Edition Number: 1
Number of Pages: XV, 429
Number of Illustrations: 15 b/w illustrations, 67 illustrations in colour
Topics: Quality of Life Research, Marketing, Media Sociology, Employee Health and Wellbeing, Public Policy, Industrial and Organizational Psychology