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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

  • Conference proceedings
  • © 2022

Overview

Editors:
  1. Felipe Pantoja

    1. IESEG School of Management, Paris, France

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    You can also search for this editor in PubMed   Google Scholar

  2. Shuang Wu

    1. Rohrer College of Business, Rowan University, Glassboro, USA

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Offers cutting-edge research and insights on marketing theory and practice presented at the 44th AMS Annual Conference
  • Explores the uncertainties in the global marketplace resulting from emerging technologies and disruptive innovations
  • Assess the impact of radical and disruptive innovations on long-standing incumbents

Included in the following conference series:

Conference proceedings info: AMSAC 2020.

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Table of contents (171 papers)

  1. Front Matter

    Pages i-xxxix
    Download chapter PDF

  2. The Essentials of Marketing Analytics: Teaching, Research and Practice—An Abstract

    • Dana E. Harrison, Haya Ajjan, Joe F. Hair Jr, Scott Ryan, Chris Myers, Peter Drewes et al.
    Pages 1-2

  3. Authenticity Goes Digital: A Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews

    • Elena Chatzopoulou, Nicolas Travers
    Pages 3-15

  4. Conceptualization, Measurement and Effects of Suppliers’ Perceived Control Over the Exchange on Multisided Platforms

    • Rémi Mencarelli, Renaud Lunardo, Cindy Lombart, Ericka Henon
    Pages 17-29

  5. Guilty Red Food Packages: How the Color Red Affects Guilt through Negative Cognitive Associations for Vice Products: An Abstract

    • Renaud Lunardo, Camille Saintives, Damien Chaney
    Pages 31-32

  6. Variety-Seeking and Loyalty Points Redemption Behavior: An Abstract

    • Chen Li, Junhee Kim, Lawrence Duke, Srinivasan Swaminathan
    Pages 33-34

  7. Consumers’ Exposure to the Inexpedient Message: A Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media

    • Matteo Napolitan, Eleonora Pantano, Nikolaos Stylos, Michela de Pietro
    Pages 35-47

  8. Exploring the Dark Side of Integrity-Impact of CEO Integrity on Firms’ Entrepreneurial Orientation: An Abstract

    • Prachi Gala, Saim Kashmiri
    Pages 49-50

  9. Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing: An Abstract

    • Silke Bambauer-Sachse, Ashley Young
    Pages 51-52

  10. The Effects of Matching Empty Ad Space Color to Featured Product’s Color on Consumer Buying Impulse: An Abstract

    • Nazuk Sharma
    Pages 53-54

  11. Consumer Anger After Double Deviation: The Role of Failure Severity, Service Involvement, and Recovery Timing: An Abstract

    • Silke Bambauer-Sachse, Yannick Renaud-dit-Louis, Ashley Young
    Pages 55-56

  12. The Power of Consumers’ Sustainable Product Purchasing: An Abstract

    • Barbara Seegebarth, Stefanie Sohn, Ann-Kathrin Blankenberg
    Pages 57-58

  13. Can Memes Improve Online Survey Respondents’ Engagement and Data Quality? An Abstract

    • Catherine A. Roster, Nick Flor
    Pages 59-60

  14. Schools’ Evaluations and the Advocacy Roles of Students: An Abstract

    • Flávio Régio Brambilla, Bruno Morgado Ferreira
    Pages 61-62

  15. Co-creation Design: A Theoretical Model of Design Management from the Service Dominant Logic of Marketing: An Abstract

    • Flávio Régio Brambilla, Silvia Bittencourt, Ciro Eduardo Gusatti
    Pages 63-64

  16. How Facial Prominence Impacts Perception of Interaction Space and Consumer Response: An Abstract

    • Lam An, Ze Wang, Xia Wang, Jonathan Hasford
    Pages 65-66

  17. Assessing the Perceived Environmental Friendliness of Different Packaging Materials: An Abstract

    • Jianyu Hao, Zixuan Cheng, Anouk de Regt
    Pages 67-68

  18. Psychological Ownership and Consumer Happiness: An Abstract

    • Dan Li
    Pages 69-70

  19. Signaling Product Quality with Virtual Reality? An Interpretation with Consumer-Perceived Marketing Media Innovativeness: An Abstract

    • Kelley Cours Anderson, Debra A. Laverie
    Pages 71-72

  20. Special Session: How Do We Properly Quality Control Crowdsourced Data? A Round Table Discussion: An Abstract

    • Aaron D. Arndt, John B. Ford, Barry J. Babin, David J. Ortinau
    Pages 73-74
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  1. From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

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About this book

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science

Editors and Affiliations

  • IESEG School of Management, Paris, France

    Felipe Pantoja

  • Rohrer College of Business, Rowan University, Glassboro, USA

    Shuang Wu

About the editors

Founded in 1971, the Academy of Marketing Science is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy publishes two journals, the flagship SSCI indexed Journal of the Academy of Marketing Science and AMS Review.

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