Overview
- Presents current trends of brands,labels,products
- Offers insights from different countries worldwide
- Provides lessons for strategy makers related to the COVID-19 impact
Part of the book series: Springer Proceedings in Business and Economics (SPBE)
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Table of contents (12 papers)
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Distribution and Local Products
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Brand, Products, and Consumer Behavior
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Branding, Brand Equity and Social Media
Keywords
About this book
Editors and Affiliations
About the editors
Aurore Ingarao is Assistant Professor in Marketing at the University of Orleans (IUT GEA), and member of VALLOREM Lab (University of Orléans and University of Tours), France. Her research work focuses on themes such as price, distribution channels, management of brands and labels, smart-city and management of retailing in town centres.
Bibliographic Information
Book Title: Brand, Label, and Product Intelligence
Book Subtitle: Second International Conference, COBLI 2021
Editors: Joseph Kaswengi, Aurore Ingarao
Series Title: Springer Proceedings in Business and Economics
DOI: https://doi.org/10.1007/978-3-030-95809-1
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-95808-4Published: 29 March 2022
Softcover ISBN: 978-3-030-95811-4Published: 30 March 2023
eBook ISBN: 978-3-030-95809-1Published: 28 March 2022
Series ISSN: 2198-7246
Series E-ISSN: 2198-7254
Edition Number: 1
Number of Pages: X, 258
Number of Illustrations: 43 b/w illustrations, 29 illustrations in colour
Topics: Marketing, Customer Relationship Management, Economics, general, Industrial and Organizational Psychology