Overview
- Provides the historical background of women’s honorary wine institutions – the wine queens
- Explains women’s role in the promotion of wine and in informal wine culture education
- Uncovers new approaches in marketing strategies of wine lifestyle and wine tourism
- Includes supplementary material: sn.pub/extras
Part of the book series: SpringerBriefs in Business (BRIEFSBUSINESS)
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Table of contents(8 chapters)
About this book
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
Authors and Affiliations
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Centre for Biographic Research, Ljubljana, Slovenia
Mojca Ramšak
About the author
Bibliographic Information
Book Title: Wine Queens
Book Subtitle: Understanding the Role of Women in Wine Marketing
Authors: Mojca Ramšak
Series Title: SpringerBriefs in Business
DOI: https://doi.org/10.1007/978-3-319-16661-2
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: The Author(s) 2015
Softcover ISBN: 978-3-319-16660-5Published: 31 March 2015
eBook ISBN: 978-3-319-16661-2Published: 19 March 2015
Series ISSN: 2191-5482
Series E-ISSN: 2191-5490
Edition Number: 1
Number of Pages: XIII, 49
Number of Illustrations: 3 b/w illustrations
Topics: Marketing, Gender Studies, Cultural Heritage, Tourism Management