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Excel for Statistics

Excel 2016 for Marketing Statistics

A Guide to Solving Practical Problems

Authors: Quirk, Thomas, Rhiney, Eric

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  • Suitable for undergraduates or graduate students
  • Includes 167 color screen shots so you can be sure you are performing Excel steps correctlyStatistical theory and formulas are explained in clear language without bogging you down in mathematical fine points
  • You will be told each step of the way, not only how to use Excel, but also why you are doing each step – so you can learn the techniques to apply Excel beyond this book
  • You will learn both how to write statistical formulas and how to use drop-down menus to have Excel create formulas for you
  • Each chapter includes specific objectives for each concept so you know the purpose of the Excel steps
  • Each chapter presents key steps needed to solve practical marketing problems using Excel. In addition, three practice problems at the end of each chapter enable you to test your new knowledge. Answers to these problems appear in Appendix A
  • A “Practice Test” is given in Appendix B to test your knowledge at the end of the book. Answers appear in Appendix C
  • This book purposely does not include a CD of Excel files. Instead, you’ll be shown how to create each Excel file yourself. In a work situation, your colleagues will not give you an Excel file. You will be expected to create your own. This book will give you ample practice in developing this important skill
  • This book is a tool that can be used either by itself or along with any good statistics book
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Buy this book

eBook ¥8,984
price for Japan (gross)
  • ISBN 978-3-319-43376-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover ¥11,231
price for Japan (gross)
  • ISBN 978-3-319-43375-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you.

Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work.

Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.

About the authors

Prof. Tom Quirk spent six years in educational research at The American Institutes for Research and Educational Testing Service.  He is Professor of Marketing in the Walker School of Business & Technology at Webster University in St. Louis, Missouri (USA).  He holds a B.S. in Mathematics from John Carroll University, both an M.A. in Education and a Ph.D. in Educational Psychology from Stanford University, and an MBA from The University of Missouri-St. Louis.

Prof. Eric Rhiney is currently an Assistant Professor of Marketing in The Walker School of Business at Webster University in St. Louis, Missouri (US) where he teaches Research Design, Marketing Research and Marketing Strategies.  He holds a B.S.B.A. with an Emphasis in Marketing from University of Central Missouri, an M.B.A. with an Emphasis in Marketing from Webster University, and a Ph.D. in Marketing and International Business from St. Louis University.  He did marketing research professionally for over ten years engaging in research for companies such as Pizza Hut, Monsanto, Chrysler and Hardee’s.  He is involved in a number of quantitative research studies focused on in-group out-group orientation on consumer attitudes, digital marketing behavior, and cross-cultural marketing and has presented is work at a number of conferences including The American Marketing Association, the International Business Association, and the Marketing Management Association and the University of Missouri-St. Louis (UMSL) Digital Marketing Conference.

Reviews

“The monograph teaches Microsoft Excel application to the main statistical estimations needed to students and practitioners in their studies and research. … the book is definitely useful for statistical evaluations of data in any area. The presented material is very convenient for teaching and studying main statistical tools and their applications via Excel.” (Stan Lipovetsky, Technometrics, Vol. 59 (3), July, 2017)


Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook ¥8,984
price for Japan (gross)
  • ISBN 978-3-319-43376-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover ¥11,231
price for Japan (gross)
  • ISBN 978-3-319-43375-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Excel 2016 for Marketing Statistics
Book Subtitle
A Guide to Solving Practical Problems
Authors
Series Title
Excel for Statistics
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-43376-9
DOI
10.1007/978-3-319-43376-9
Softcover ISBN
978-3-319-43375-2
Series ISSN
2570-4605
Edition Number
1
Number of Pages
XVII, 242
Number of Illustrations
167 illustrations in colour
Topics