Editors:
Presents the state-of-the-art knowledge on global marketing issues
Focuses on unique problems in the field of international marketing
Synthesizes contemporary issues in international marketing
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Table of contents (19 chapters)
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Front Matter
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Current Status of International Marketing Research
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Front Matter
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International Market Engagement
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Front Matter
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External Agents and International Marketing
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Front Matter
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International Marketing and Innovation
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Front Matter
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International Customer Behavior
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Front Matter
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Targeting and Withdrawing From Foreign Markets
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Front Matter
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Strategic Issues in International Marketing
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Front Matter
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About this book
Editors and Affiliations
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School of Economics and Management, University of Cyprus, Nicosia, Cyprus
Leonidas C. Leonidou
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Leeds University Business School, University of Leeds, Leeds, USA
Constantine S. Katsikeas
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Collins College of Business, University of Tulsa, Tulsa, USA
Saeed Samiee
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Faculty of Business, Dokuz Eylül University, Izmir, Turkey
Bilge Aykol
About the editors
Dr Leonidas C. Leonidou (Ph.D., M.Sc., University of Bath) is a Professor of Marketing at the School of Economics and Management of the University of Cyprus. His current research interests are in the areas of international marketing/purchasing, relationship marketing, strategic marketing, socially-responsible marketing, and marketing in emerging economies. He has published extensively in these fields and his articles appeared in various journals, such as the European Journal of Marketing, Industrial Marketing Management, International Business Review, International Marketing Review, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of International Business Studies, Journal of International Marketing, Journal of World Business, Management International Review, and Tourism Management.
Dr Constantine S. Katsikeas (Ph.D. Cardiff University, M.A. Lancaster University) is Associate Dean
for the Faculty, Head of Marketing Division, and the Arnold Ziff Research Chair in Marketing and International Management at Leeds University Business School, Leeds University. His main research interests focus on international marketing and purchasing, competitive strategy, and collaborative exchange relationships. He has published widely in these fields and articles of his have appeared in Journal of Marketing, Organization Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Decision Sciences, Journal of International Business Studies, Journal of International Marketing, and other journals.Dr Bilge Aykol (Ph.D., MBA, Dokuz Eylul University) is an Associate Professor of Marketing at the Faculty of Business of Dokuz Eylul University. Her research interests center on international marketing and purchasing, relationship marketing, and experiential consumption. Her articles have appeared in Journal of International Marketing
, Management International Review, Journal of Small Business Management, and Tourism Management.Bibliographic Information
Book Title: Advances in Global Marketing
Book Subtitle: A Research Anthology
Editors: Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol
DOI: https://doi.org/10.1007/978-3-319-61385-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG 2018
Hardcover ISBN: 978-3-319-61384-0Published: 31 October 2017
Softcover ISBN: 978-3-319-87068-7Published: 24 August 2018
eBook ISBN: 978-3-319-61385-7Published: 20 October 2017
Edition Number: 1
Number of Pages: XIX, 517
Number of Illustrations: 22 b/w illustrations, 8 illustrations in colour
Topics: Marketing, International Business, Entrepreneurship