Overview
- Combines theory and practice with research findings and international case studies
- Updates and enriches knowledge and practice on wine tourism by including chapters and case studies related to new technologies and social media
- Consolidates research from two major fields (research in wine and wine consumption, with research in wine tourism / destinations) in order to demonstrate the links, synergies and benefits of relating knowledge from these streams of research
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Table of contents (19 chapters)
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Front Matter
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The Market of Wine Tourism: Profiling, Segmentation and Behavior
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Front Matter
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Capturing the Market: Marketing, Distribution and Promotion
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Front Matter
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Experience Management in Wine Tourism: Design and Differentiation
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Front Matter
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Keywords
About this book
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Reviews
“The volume does provide a comprehensive reference for researchers, practitioners and policy makers who are in need of working knowledge about the management and marketing of wine tourism. It will be a valuable addition to the existing literature on wine tourism management and marketing.” (Saurabh Kumar Dixit, Information Technology & Tourism, Vol. 21, 2019)
Editors and Affiliations
About the editors
Richard N. S. Robinson is Senior Lecturer at the University of Queensland Business School, Australia.
Bibliographic Information
Book Title: Management and Marketing of Wine Tourism Business
Book Subtitle: Theory, Practice, and Cases
Editors: Marianna Sigala, Richard N. S. Robinson
DOI: https://doi.org/10.1007/978-3-319-75462-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-3-319-75461-1Published: 14 September 2018
Softcover ISBN: 978-3-030-09238-2Published: 01 February 2019
eBook ISBN: 978-3-319-75462-8Published: 02 September 2018
Edition Number: 1
Number of Pages: XXII, 388
Number of Illustrations: 25 b/w illustrations
Topics: Tourism Management, Marketing