Skip to main content

Consumer Driven Electronic Transformation

Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

  • Conference proceedings
  • © 2005

Overview

This is a preview of subscription content, log in via an institution to check access.

Access this book

eBook USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 119.00
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (16 papers)

  1. Emerging Techniques and Technologies for Supply Chain Management

  2. Multichannel Retailing: Relationships, Integration and Electronic Transformation

  3. Beyond CPFR: Defining the Future of Supply Chain Collaboration

  4. Beyond RFID: Supporting Supply Chain Management with Intelligent Tagging

Keywords

About this book

In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through collaborative management. The papers c- lected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR (“Efficient Consumer Response”) Europe, a joint initiative of ma- facturers and retailers working together to improve the quality and p- formance of the value chain. At the heart of ECR was a business envir- ment characterised by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across int- national borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price.

Editors and Affiliations

  • ELTRUN — The RESEARCH CENTER Department of Management Science and Technology, Athens University of Economics and Business, Athens, GREECE

    Georgios J. Doukidis, Adam P. Vrechopoulos

Bibliographic Information

  • Book Title: Consumer Driven Electronic Transformation

  • Book Subtitle: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

  • Editors: Georgios J. Doukidis, Adam P. Vrechopoulos

  • DOI: https://doi.org/10.1007/b138555

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2005

  • Hardcover ISBN: 978-3-540-22611-6Published: 29 November 2004

  • Softcover ISBN: 978-3-642-06149-3Published: 14 October 2010

  • eBook ISBN: 978-3-540-27059-1Published: 14 December 2005

  • Edition Number: 1

  • Number of Pages: X, 257

  • Topics: Operations Management, Marketing

Publish with us