Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Basler Schriften zum Marketing (BSM, volume 33)
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Table of contents (7 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Qualität der Dualen Kommunikation
Book Subtitle: Konzeptualisierung und Wirkung auf das markenkonforme Mitarbeiterverhalten
Authors: Matthias Holzer
Series Title: Basler Schriften zum Marketing
DOI: https://doi.org/10.1007/978-3-658-12386-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-12385-7Published: 15 January 2016
eBook ISBN: 978-3-658-12386-4Published: 11 January 2016
Edition Number: 1
Number of Pages: XXI, 274
Number of Illustrations: 84 b/w illustrations
Topics: Marketing, Human Resource Management, Sales/Distribution