Overview
- A significant contribution to consumer research
Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
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Table of contents (8 chapters)
Keywords
About this book
About the Author:
Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.
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Bibliographic Information
Book Title: The Pursuit of Food Well-Being
Book Subtitle: The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing
Authors: Florentine Frentz
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-658-30366-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
Softcover ISBN: 978-3-658-30365-5Published: 14 May 2020
eBook ISBN: 978-3-658-30366-2Published: 13 May 2020
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XX, 220
Number of Illustrations: 1 b/w illustrations
Topics: Marketing, Sales/Distribution, Behavioral/Experimental Economics, Nutrition, Public Health