The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

1. Front Matter

   Pages i-xxi

   PDF

2. Conceptual Clarifications in the Field of E-Business

   • Ioana Bucur-Teodorescu

   Pages 1-43

3. The Role of Moral Values in the Development of E-Business

   • Ioana Bucur-Teodorescu

   Pages 45-112

4. Emotional Intelligence in the Context of the Digital Era

   • Ioana Bucur-Teodorescu

   Pages 113-147

5. Connections and Correlations on the Digital Consumer’s Emotional Intelligence in Relation to the Moral Values Promoted by E-Business

   • Ioana Bucur-Teodorescu

   Pages 149-215

6. Back Matter

   Pages 217-247

   PDF

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

• E-business
• Digital consumer
• Emotional intelligence
• Moral values
• Online shopping
• Facebook

• Doctoral School in Business Administration, Bucharest University of Economic Studies, Bucharest, Romania

  Ioana Bucur-Teodorescu

Ioana Bucur-Teodorescu received the Master degree in Project Management from the Bucharest University of Economic Studies and the Bachelor degree for Business Administration in French. She took her Ph.D. degree in business and administration from the same university, has joined several IT corporations and got expertise working on multiple projects and having certain roles for business and sales operations related to the French market. Her main research interests include the e-business, the digital consumer, the business models related to the internet, the values promoted in the digital era.

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