Conference Proceedings Trends in Business Communication 2020

1. Front Matter

   Pages i-viii

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2. Leadership Communication with Multiple Managers and Its Influence on Internal Integration of Different Functional Areas

   • Berend Barkela

   Pages 1-18

3. The Effect of Culture on Sustainable Consumer Behavior in Spain and Germany—A Suggestion for a Culturally Sensitive Communication Management

   • Peter Dietrich, Simona Kronas

   Pages 19-43

4. Project Communication as a Key Function in Agile Organization Forms—an Analysis Using the Wellenreiter Organization as an Example

   • Julitta Jaschke, Bibiana Grassinger, Christine Kühn

   Pages 45-63

5. Social Media as an Aid to Export and Early Stage Internationalization: A Literature Review

   • Darren P. Ingram

   Pages 65-83

6. Changes in Internal Communications Through the “Home Office” Working Model

   • Tatjana Zeman, Mario Jooss, Mario Situm

   Pages 85-101

7. Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies

   • Sanna Ala-Kortesmaa, Laura Paatelainen, Pekka Isotalus, Johanna Kujala, Jari Jussila

   Pages 103-127

8. Blurring the Lines: How Social Media Managers Transform Business Communication

   • Rosemarie Nowak, Christian Rudeloff, Stefanie Pakura

   Pages 129-148

9. Current Status of Corporate E-Learning in Austrian ATX Companies and its Implications—A Qualitative Analysis

   • Peter Schneckenleitner, Evelyn Wieser, Carina Settje

   Pages 149-175

10. The Annual Shareholder Meeting in Austria in Times of the COVID-19 Pandemic

    • Christian Szücs

    Pages 177-191

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

• marketing
• communication
• leadership communication
• agile organisations
• e-learning
• sustainable consumer behaviour

• Marketing & Communication Management / Digital Marketing, University of Applied Sciences, Kufstein, Austria

  Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller

The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketin

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