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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

  • Book
  • © 2021

Overview

Authors:
  1. Katja Wagner

    1. Siegen, Germany

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Table of contents (4 chapters)

  1. Front Matter

    Pages i-xvii
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  2. Introduction

    • Katja Wagner
    Pages 1-24

  3. Structure and Content of the Essays

    • Katja Wagner
    Pages 25-44

  4. Essays

    • Katja Wagner
    Pages 45-189

  5. General Discussion and Conclusion

    • Katja Wagner
    Pages 191-212

  6. Back Matter

    Pages 213-243
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Keywords

About this book

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

Authors and Affiliations

  • Siegen, Germany

    Katja Wagner

About the author

Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels.

 

Bibliographic Information

  • Book Title: Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

  • Book Subtitle: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

  • Authors: Katja Wagner

  • Series Title: Handel und Internationales Marketing Retailing and International Marketing

  • DOI: https://doi.org/10.1007/978-3-658-35150-2

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021

  • Softcover ISBN: 978-3-658-35149-6Published: 07 August 2021

  • eBook ISBN: 978-3-658-35150-2Published: 06 August 2021

  • Series ISSN: 2626-3327

  • Series E-ISSN: 2626-3335

  • Edition Number: 1

  • Number of Pages: XVII, 243

  • Number of Illustrations: 8 b/w illustrations

  • Topics: Business and Management, general, Marketing

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