Conjoint Measurement

1. Front Matter

   Pages I-3

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2. Conjoint Analysis as an Instrument of Market Research Practice

   • Anders Gustafsson, Andreas Herrmann, Frank Huber

   Pages 5-45

3. Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price

   • Vithala R. Rao, Henrik Sattler

   Pages 47-66

4. Developing Business Solutions from Conjoint Analysis

   • Sid Simmons, Mark Esser

   Pages 67-96

5. Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data

   • Daniel Baier, Wolfgang Gaul

   Pages 97-120

6. A Comparison of Conjoint Measurement with Self-Explicated Approaches

   • Henrik Sattler, Susanne Hensel-Börner

   Pages 121-133

7. New Product Development in the Software Industry: The Role of Conjoint Analysis

   • Gian Luca Marzocchi, Sergio Brasini, Marcello Rimessi

   Pages 135-160

8. Non-geometric Plackett-Burman Designs in Conjoint Analysis

   • Ola Blomkvist, Fredrik Ekdahl, Anders Gustafsson

   Pages 161-181

9. On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results

   • Frank Huber, Andreas Herrmann, Anders Gustafsson

   Pages 183-208

10. The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis

    • Terry Elrod, Keith Chrzan

    Pages 209-223

11. A Multi-trait Multi-Method Validity Test of Partworth Estimates

    • Wagner Kamakura, Muammer Ozer

    Pages 225-251

12. Adaptive Conjoint Analysis: Understanding the Methodology and Assessing Reliability and Validity

    • Andreas Herrmann, Dirk Schmidt-Gallas, Frank Huber

    Pages 253-277

13. Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods

    • Jordan Louviere, David Hensher, Joffre Swait

    Pages 279-318

14. Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications

    • Rinus Haaijer, Michel Wedel

    Pages 319-360

15. Latent Class Models for Conjoint Analysis

    • Venkatram Ramaswamy, Steven H. Cohen

    Pages 361-392

16. Dealing with Product Similarity in Conjoint Simulations

    • Joel Huber, Bryan Orme, Richard Miller

    Pages 393-410

17. Continuous Conjoint Analysis

    • Dick R. Wittink, Sev K. Keil

    Pages 411-434

18. Back Matter

    Pages 435-437

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"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green)

• Choice-based Conjoint Analysis
• Conjoint
• Conjoint Analysis
• Conjoint Measurement
• Market Simulation
• Measurement
• Multivariate Analysis
• New Product Development
• calculus
• design
• market research
• marketing
• preference measurement
• product development
• utility theory

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

• Center for Service Research, University of Karlstad, Karlstadt, Schweden

  Anders Gustafsson

• Center for Market-Oriented Product and Production Management, University of Mainz, Mainz, Germany

  Andreas Herrmann, Frank Huber

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