Die Enkodierung und Dekodierung piktorieller Werbebotschaften

Ein semiotisch-kognitiver Ansatz

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  • ISBN 978-3-663-12037-7
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Softcover ¥6,014
price for Japan (gross)
  • ISBN 978-3-8244-0273-1
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  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

Table of contents (4 chapters)

Table of contents (4 chapters)

Buy this book

eBook ¥4,806
price for Japan (gross)
  • ISBN 978-3-663-12037-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover ¥6,014
price for Japan (gross)
  • ISBN 978-3-8244-0273-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

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Bibliographic Information

Bibliographic Information
Book Title
Die Enkodierung und Dekodierung piktorieller Werbebotschaften
Book Subtitle
Ein semiotisch-kognitiver Ansatz
Copyright
1995
Publisher
Deutscher Universitätsverlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-663-12037-7
DOI
10.1007/978-3-663-12037-7
Softcover ISBN
978-3-8244-0273-1
Edition Number
1
Number of Pages
XVI, 336
Number of Illustrations
6 b/w illustrations
Topics