Overview
- Provides the accurate analysis of the fluctuation characteristics of crisis information-sharing behavior
- Illustrates the dynamic mechanism and static mechanism of information-sharing behavior
- Constructs specific and targeted management strategy of crisis information-sharing behavior
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior.
The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors.The bookmainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.
Authors and Affiliations
About the author
Changzheng Yang is a professor at the School of Literature, Journalism & Communication , Ocean University of China, and a doctoral supervisor at Ocean University of China. His main research interests are new media user, crisis communication, and brand communication.
In July 2017, he received a doctorate degree in media management from Shanghai Jiaotong University, and in 2015, he was awarded the National Scholarship for Doctoral Candidates from the Ministry of Education of the People's Republic of China.
Bibliographic Information
Book Title: Sharing Behavior of Brand Crisis Information on Social Media
Book Subtitle: A Case Study of Chinese Weibo
Authors: Changzheng Yang
Translated by: Feng Yue, Hanxiong Zhu, Li'e Liang
DOI: https://doi.org/10.1007/978-981-16-6667-4
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Xiamen University Press 2022
Hardcover ISBN: 978-981-16-6666-7Published: 20 January 2022
Softcover ISBN: 978-981-16-6669-8Published: 21 January 2023
eBook ISBN: 978-981-16-6667-4Published: 19 January 2022
Edition Number: 1
Number of Pages: XI, 283
Number of Illustrations: 116 b/w illustrations, 22 illustrations in colour
Topics: Marketing, Online Marketing/Social Media, Consumer Behavior, Media Management, Social Media, Media and Communication