![Palgrave Studies in Practice: Global Fashion Brand Management]( "Palgrave Studies in Practice: Global Fashion Brand Management")
Series
Jin, B. E. (Ed), Cedrola, E. (Ed)
Branding and internationalization are critical aspects of any business, and the fashion industry is especially global in nature. Very few apparel items are entirely produced …
Read more
Show less
![Quintessence Series]( "Quintessence Series")
Series
Bickhoff, N. (Ed)
The Quintessential Book Series presents short and concise summaries of complex topics. Quintessential books only contain essential and practical need to know information. All …
Read more
Show less
![Tourism on the Verge]( "Tourism on the Verge")
Series
Sheldon, P. J. (Ed), Fesenmaier, D. R. (Ed), Egger, R. (Ed), Gretzel, U. (Ed)
Tourism on the Verge aims to provide a holistic understanding of various phenomena that shape tourism and hospitality in profound and lasting ways, approaching research topics and …
Read more
Show less
![Developments in Marketing Science: Proceedings of the Academy of Marketing Science]( "Developments in Marketing Science: Proceedings of the Academy of Marketing Science")
Series
, () (Ed)
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in …
Read more
Show less
![Palgrave Pocket Consultants]( "Palgrave Pocket Consultants")
Series
Palgrave Pocket Consultants is a new series of concise, market driven, technical guides which provide actionable solutions to specific, high-level business problems. Written for …
Read more
Show less
![National Perspectives on the Development of Public Relations]( "National Perspectives on the Development of Public Relations")
Series
Watson, T. (Ed)
The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices …
Read more
Show less
![AIB Southeast Asia]( "AIB Southeast Asia")
Series
, () (Ed)
The Academy of International Business Southeast Asia Region (AIB-SEAR) series publishes books which aim to inform and inspire academics, researchers and practitioners with an …
Read more
Show less
![Applied Marketing Science / Angewandte Marketingforschung]( "Applied Marketing Science / Angewandte Marketingforschung")
Series
Ahlert, D. (Ed), Backhaus, C. (Ed), Blut, M. (Ed), Brock, C. (Ed), Eggert, A. (Ed), Evanschitzky, H. (Ed), Garnefeld, I. (Ed), Hesse, J. (Ed), Holzmüller, H. H. (Ed), Iyer, G. R. (Ed), Pelton, L. (Ed), Schumann, J. H. (Ed), Sharma, A. (Ed), von Wangenheim, F. (Ed), Woisetschläger, D. M. (Ed), Wünderlich, N. (Ed)
The book series ”Applied Marketing Science / Angewandte Marketingforschung“ is designated to the transfer of top-end scientific knowledge to interested practitioners. Books from …
Read more
Show less
![Handel und Internationales Marketing Retailing and International Marketing]( "Handel und Internationales Marketing Retailing and International Marketing")
Series
Swoboda, B. (Ed), Foscht, T. (Ed), Schramm-Klein, H. (Ed)
Die Schriftenreihe fördert die Themengebiete Handel und Internationales Marketing. Diese charakterisieren – jedes für sich, aber auch in inhaltlicher Kombination – die …
Read more
Show less
![Forschungsgruppe Konsum und Verhalten]( "Forschungsgruppe Konsum und Verhalten")
Series
Bekmeier-Feuerhahn, S. (Ed), Boztug, Y. (Ed), Diehl, S. (Ed), Esch, F. (Ed), Germelmann, C. C. (Ed), Gröppel-Klein, A. (Ed), Hildebrandt, L. (Ed), Königstorfer, J. (Ed), Langner, T. (Ed), Neibecker, B. (Ed), Neumaier, M. (Ed), Posselt, T. (Ed), Schade, C. (Ed), Steul-Fischer, M. (Ed), Temme, D. (Ed), Terlutter, R. (Ed), Trommsdorff, V. (Ed)
Die Forschungsgruppe „Konsum und Verhalten“, die von Professor Dr. Werner Kroeber-Riel begründet wurde, veröffentlicht ausgewählte Ergebnisse ihrer Arbeiten seit 1997 in dieser …
Read more
Show less
![Mobile Computing]( "Mobile Computing")
Series
Kittl, C. (Ed)
Das Mediennutzungsverhalten der Menschen hat sich in den letzten Jahren stark intensiviert und gewandelt. Die Kombination aus der raschen Verbreitung mobiler Endgeräte und der …
Read more
Show less
![Entrepreneurship]( "Entrepreneurship")
Series
Brettel, M. (Ed), Koch, L. T. (Ed), Kollmann, T. (Ed), Witt, P. (Ed)
„Entrepreneurship“ ist ein noch relativ junger Forschungszweig, der jedoch in Wissenschaft und Praxis stetig an Bedeutung gewinnt. Denn Unternehmensgründungen und deren Promotoren …
Read more
Show less
![Business-to-Business-Marketing]( "Business-to-Business-Marketing")
Series
Backhaus, K. (Ed), Büschken, J. (Ed), Engelhardt, W. H. (Ed), Fließ, S. (Ed), Freiling, J. (Ed), Günter, B. (Ed), Jacob, F. (Ed), Kleinaltenkamp, M. (Ed), Plinke, W. (Ed), Reckenfelderbäumer, M. (Ed), Rese, M. (Ed), Söllner, A. (Ed), Voeth, M. (Ed), Weiber, R. (Ed), Gersch, M. (Ed)
Das Business-to-Business-Marketing ist ein zentraler Forschungszweig im Marketing, der in Wissenschaft und Praxis ständig an Bedeutung gewinnt. Die Schriftenreihe stellt ein Forum …
Read more
Show less
![International Series in Quantitative Marketing]( "International Series in Quantitative Marketing")
Series
Eliashberg, J. (Ed)
International Series in Quantitative Marketing (ISQM) is dedicated to reviewing, exploring, and reporting state-of-the-art marketing issues in the broadest sense. Of interest to …
Read more
Show less
