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This selection contains Springer Nature titles

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Showing 21 results.

Within Series Older English

Palgrave Studies in Practice: Global Fashion Brand Management Series

Palgrave Studies in Practice: Global Fashion Brand Management

Jin, B. E. (Ed), Cedrola, E. (Ed)

Branding and internationalization are critical aspects of any business, and the fashion industry is especially global in nature. Very few apparel items are entirely produced …
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Quintessence Series Series

Quintessence Series

Bickhoff, N. (Ed)

The Quintessential Book Series presents short and concise summaries of complex topics. Quintessential books only contain essential and practical need to know information. All …
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Tourism on the Verge Series

Tourism on the Verge

Sheldon, P. J. (Ed), Fesenmaier, D. R. (Ed), Egger, R. (Ed), Gretzel, U. (Ed)

Tourism on the Verge aims to provide a holistic understanding of various phenomena that shape tourism and hospitality in profound and lasting ways, approaching research topics and …
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

, () (Ed)

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in …
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Contemporary Political Studies Series

Contemporary Political Studies

Benyon, J. (Ed)

No description available
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International Marketing Series

International Marketing

No description available
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Palgrave Pocket Consultants Series

Palgrave Pocket Consultants

Palgrave Pocket Consultants is a new series of concise, market driven, technical guides which provide actionable solutions to specific, high-level business problems. Written for …
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National Perspectives on the Development of Public Relations Series

National Perspectives on the Development of Public Relations

Watson, T. (Ed)

The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices …
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AIB Southeast Asia Series

AIB Southeast Asia

, () (Ed)

The Academy of International Business Southeast Asia Region (AIB-SEAR) series publishes books which aim to inform and inspire academics, researchers and practitioners with an …
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Advertising Worldwide Series

Advertising Worldwide

No description available
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Fundacao Dom Cabral (FDC) Series

Fundacao Dom Cabral (FDC)

No description available
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Applied Marketing Science / Angewandte Marketingforschung Series

Applied Marketing Science / Angewandte Marketingforschung

Ahlert, D. (Ed), Backhaus, C. (Ed), Blut, M. (Ed), Brock, C. (Ed), Eggert, A. (Ed), Evanschitzky, H. (Ed), Garnefeld, I. (Ed), Hesse, J. (Ed), Holzmüller, H. H. (Ed), Iyer, G. R. (Ed), Pelton, L. (Ed), Schumann, J. H. (Ed), Sharma, A. (Ed), von Wangenheim, F. (Ed), Woisetschläger, D. M. (Ed), Wünderlich, N. (Ed)

The book series ”Applied Marketing Science / Angewandte Marketingforschung“ is designated to the transfer of top-end scientific knowledge to interested practitioners. Books from …
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Practical Approaches to Food Control and Food Quality Series Series

Practical Approaches to Food Control and Food Quality Series

Anderson, A. K. P. (Ed)

No description available
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Handel und Internationales Marketing Retailing and International Marketing Series

Handel und Internationales Marketing Retailing and International Marketing

Swoboda, B. (Ed), Foscht, T. (Ed), Schramm-Klein, H. (Ed)

Die Schriftenreihe fördert die Themengebiete Handel und Internationales Marketing. Diese charakterisieren – jedes für sich, aber auch in inhaltlicher Kombination – die …
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Forschungsgruppe Konsum und Verhalten Series

Forschungsgruppe Konsum und Verhalten

Bekmeier-Feuerhahn, S. (Ed), Boztug, Y. (Ed), Diehl, S. (Ed), Esch, F. (Ed), Germelmann, C. C. (Ed), Gröppel-Klein, A. (Ed), Hildebrandt, L. (Ed), Königstorfer, J. (Ed), Langner, T. (Ed), Neibecker, B. (Ed), Neumaier, M. (Ed), Posselt, T. (Ed), Schade, C. (Ed), Steul-Fischer, M. (Ed), Temme, D. (Ed), Terlutter, R. (Ed), Trommsdorff, V. (Ed)

Die Forschungsgruppe „Konsum und Verhalten“, die von Professor Dr. Werner Kroeber-Riel begründet wurde, veröffentlicht ausgewählte Ergebnisse ihrer Arbeiten seit 1997 in dieser …
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Mobile Computing Series

Mobile Computing

Kittl, C. (Ed)

Das Mediennutzungsverhalten der Menschen hat sich in den letzten Jahren stark intensiviert und gewandelt. Die Kombination aus der raschen Verbreitung mobiler Endgeräte und der …
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Entrepreneurship Series

Entrepreneurship

Brettel, M. (Ed), Koch, L. T. (Ed), Kollmann, T. (Ed), Witt, P. (Ed)

„Entrepreneurship“ ist ein noch relativ junger Forschungszweig, der jedoch in Wissenschaft und Praxis stetig an Bedeutung gewinnt. Denn Unternehmensgründungen und deren Promotoren …
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Business-to-Business-Marketing Series

Business-to-Business-Marketing

Backhaus, K. (Ed), Büschken, J. (Ed), Engelhardt, W. H. (Ed), Fließ, S. (Ed), Freiling, J. (Ed), Günter, B. (Ed), Jacob, F. (Ed), Kleinaltenkamp, M. (Ed), Plinke, W. (Ed), Reckenfelderbäumer, M. (Ed), Rese, M. (Ed), Söllner, A. (Ed), Voeth, M. (Ed), Weiber, R. (Ed), Gersch, M. (Ed)

Das Business-to-Business-Marketing ist ein zentraler Forschungszweig im Marketing, der in Wissenschaft und Praxis ständig an Bedeutung gewinnt. Die Schriftenreihe stellt ein Forum …
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International Series in Quantitative Marketing Series

International Series in Quantitative Marketing

Eliashberg, J. (Ed)

  International Series in Quantitative Marketing (ISQM) is dedicated to reviewing, exploring, and reporting state-of-the-art marketing issues in the broadest sense. Of interest to …
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Studies in Marketing Management Series

Studies in Marketing Management

No description available
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