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Advances in National Brand and Private Label Marketing Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Advances in National Brand and Private Label Marketing

Martínez-López, F. J. (Ed), Gázquez-Abad, J. C. (Ed), Ieva, M. (Ed) (2022)

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The …

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Online Shopping Intentions Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Online Shopping Intentions

Fota, A. (2022)

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of …

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Marketing Communications and Brand Development in Emerging Economies Volume I Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marketing Communications and Brand Development in Emerging Economies Volume I

Adeola, O. (Ed), Hinson, R. E. (Ed), Sakkthivel, A. M. (Ed) (2022)

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that …

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Social Media Management Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.textbook]

Social Media Management

Van Looy, A. (2022)

This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues …

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Consumption, Production, and Entrepreneurship in the Time of Coronavirus Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Consumption, Production, and Entrepreneurship in the Time of Coronavirus

Gallitto, E. (Ed), Massi, M. (Ed), Harrison, P. (Ed) (2022)

This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments …

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Commodity Marketing Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Commodity Marketing

Enke, M. (Ed), Geigenmüller, A. (Ed), Leischnig, A. (Ed) (2022)

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key …

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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Pantoja, F. (Ed), Wu, S. (Ed) (2022)

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial …

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Generation Z Marketing and Management in Tourism and Hospitality Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Generation Z Marketing and Management in Tourism and Hospitality

Stylos, N. (Ed), Rahimi, R. (Ed), Okumus, B. (Ed), Williams, S. (Ed) (2021)

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the …

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B2B Marketing Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

B2B Marketing

Seebacher, U. G. (Ed) (2021)

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of …

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The Corporate Newsroom Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

The Corporate Newsroom

Moss, C. (Ed) (2021)

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing …

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