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Klaus, P. (2015)
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a …
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Arora, A. (Ed), McIntyre, J. (Ed) (2014)
Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business …
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