![Palgrave Studies in Political Marketing and Management]( "Palgrave Studies in Political Marketing and Management")
Series
Lees-Marshment, J. (Ed)
Palgrave Studies in Political Marketing and Management (PalPMM) series publishes high quality and ground-breaking academic research on this growing area of government and …
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![Decision Engineering]( "Decision Engineering")
Series
Roy, R. (Ed)
The Decision Engineering series focuses on the foundations and applications of tools and techniques related to decision engineering, and identifies their role in making decisions. …
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![Palgrave Studies of Marketing in Emerging Economies]( "Palgrave Studies of Marketing in Emerging Economies")
Series
Hinson, R. E. (Ed), Adeola, O. (Ed)
This book series will focus on contemporary themes in marketing and marketing management research in emerging markets and developing economies. Books in the series will cover the …
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![CSR, Sustainability, Ethics & Governance]( "CSR, Sustainability, Ethics & Governance")
Series
Idowu, S. O. (Ed), Schmidpeter, R. (Ed)
In recent years the discussion concerning the relation between business and society has made immense strides. This has in turn led to a broad academic and practical discussion on …
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![Advances in Theory and Practice of Emerging Markets]( "Advances in Theory and Practice of Emerging Markets")
Series
Dwivedi, Y. K. (Ed)
Emerging Markets (EMs) exhibit a number of unique characteristics (i.e. unique challenges and opportunities) in terms of socio-economic, demographic, cultural, political, and …
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![European Advertising Academy]( "European Advertising Academy")
Series
The objective of the European Advertising Academy (EAA) is to provide a professional association to academics and practitioners interested in advertising and its applications that …
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![Understanding Innovation]( "Understanding Innovation")
Series
Meinel, C. (Ed), Leifer, L. (Ed)
“Everyone loves an innovation, an idea that sells.” Few definitions of innovation are more succinct. It cuts to the core. Yet in doing so, it lays bare the reality that selling …
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![The ICT and Evolution of Work]( "The ICT and Evolution of Work")
Series
Lee, J. (Ed)
This series publishes monographs and edited volumes covering the emerging and evolving relationships between ICT and the way individuals and organizations conduct and carry out …
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![Palgrave Studies in Marketing, Organizations and Society]( "Palgrave Studies in Marketing, Organizations and Society")
Series
Stewart, D. W. (Ed)
This book series will focus on the broader contributions of marketing to the firm and to society at large. It takes a focus more consistent with the original reasons the marketing …
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![MIR Series in International Business]( "MIR Series in International Business")
Series
Oesterle, M. (Ed), Wolf, J. (Ed), Schmid, S. (Ed), Macharzina, K. (Ed)
The MIR Series in International Business is an excellent platform for scholars in International Business and International Management that features state-of-the-art research in …
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![Palgrave Studies in Practice: Global Fashion Brand Management]( "Palgrave Studies in Practice: Global Fashion Brand Management")
Series
Jin, B. E. (Ed), Cedrola, E. (Ed)
Branding and internationalization are critical aspects of any business, and the fashion industry is especially global in nature. Very few apparel items are entirely produced …
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![Applying Quality of Life Research]( "Applying Quality of Life Research")
Series
Alves, H. (Ed)
This book series focuses on best practices in specialty areas of Quality of Life research, including among others potentially: community development, quality of work life, …
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![Tourism on the Verge]( "Tourism on the Verge")
Series
Sheldon, P. J. (Ed), Fesenmaier, D. R. (Ed), Egger, R. (Ed), Gretzel, U. (Ed)
Tourism on the Verge aims to provide a holistic understanding of various phenomena that shape tourism and hospitality in profound and lasting ways, approaching research topics and …
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![National Perspectives on the Development of Public Relations]( "National Perspectives on the Development of Public Relations")
Series
Watson, T. (Ed)
The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices …
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![AIB Southeast Asia]( "AIB Southeast Asia")
Series
, () (Ed)
The Academy of International Business Southeast Asia Region (AIB-SEAR) series publishes books which aim to inform and inspire academics, researchers and practitioners with an …
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![International Series in Quantitative Marketing]( "International Series in Quantitative Marketing")
Series
Eliashberg, J. (Ed)
International Series in Quantitative Marketing (ISQM) is dedicated to reviewing, exploring, and reporting state-of-the-art marketing issues in the broadest sense. Of interest to …
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