![Fashion and Film]( "Fashion and Film")
Book
Bug, P. (Ed) (2020)
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in …
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![Trends in Event Education]( "Trends in Event Education")
Book
Gehrke, G. (Ed), Thilo, I. (Ed) (2020)
Bilden sich Trends wie Experience Design, Digitalisierung, Nachhaltigkeit, Sicherheit oder Diversität bereits in den Curricula von Studiengängen ab, die auf eine Tätigkeit in der …
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![Higher Education Marketing in Africa]( "Higher Education Marketing in Africa")
Book
Mogaji, E. (Ed), Maringe, F. (Ed), Ebo Hinson, R. (Ed) (2020)
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, …
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![Ethics, Social Responsibility and Sustainability in Marketing]( "Ethics, Social Responsibility and Sustainability in Marketing")
Book
Altinbasak-Farina, I. (Ed), Burnaz, S. (Ed) (2019)
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the …
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![Animation and Advertising]( "Animation and Advertising")
Book
Cook, M. (Ed), Thompson, K. M. (Ed) (2019)
Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In …
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![The Great Facilitator]( "The Great Facilitator")
Book
Babin, B. J. (Ed), Sarstedt, M. (Ed) (2019)
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and …
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![Tourist Destination Management]( "Tourist Destination Management")
Book
Kozak, N. (Ed), Kozak, M. (Ed) (2019)
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and …
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![Best Practices in Hospitality and Tourism Marketing and Management]( "Best Practices in Hospitality and Tourism Marketing and Management")
Book
Campón-Cerro, A. M. (Ed), Hernández-Mogollón, J. M. (Ed), Folgado-Fernández, J. A. (Ed) (2019)
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching …
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![Management and Marketing of Wine Tourism Business]( "Management and Marketing of Wine Tourism Business")
Book
Sigala, M. (Ed), Robinson, R. N. S. (Ed) (2019)
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine …
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![Strategic Marketing Issues in Emerging Markets]( "Strategic Marketing Issues in Emerging Markets")
Book
Adhikari, A. (Ed) (2018)
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical …
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![Psychological Ownership and Consumer Behavior]( "Psychological Ownership and Consumer Behavior")
Book
Peck, J. (Ed), Shu, S. B. (Ed) (2018)
This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of …
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![Global Luxury]( "Global Luxury")
Book
Donzé, P. (Ed), Fujioka, R. (Ed) (2018)
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its …
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![Emerging Issues in Global Marketing]( "Emerging Issues in Global Marketing")
Book
Agarwal, J. (Ed), Wu, T. (Ed) (2018)
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and …
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![Advances in Global Marketing]( "Advances in Global Marketing")
Book
Leonidou, L. C. (Ed), Katsikeas, C. S. (Ed), Samiee, S. (Ed), Aykol, B. (Ed) (2018)
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array …
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![Die informatisierte Service-Ökonomie]( "Die informatisierte Service-Ökonomie")
Book
Arnold, C. (Ed), Knödler, H. (Ed) (2018)
Die Beitragsautoren diskutieren ein breites Spektrum betriebs- und volkswirtschaftlich relevanter Aspekte der Service-Ökonomie. Untersucht werden die Integration von Kunden in den …
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![The Social Organisation of Marketing]( "The Social Organisation of Marketing")
Book
Connolly, J. (Ed), Dolan, P. (Ed) (2017)
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. …
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![Co-Creation and Well-Being in Tourism]( "Co-Creation and Well-Being in Tourism")
Book
Correia, A. (Ed), Kozak, M. (Ed), Gnoth, J. (Ed), Fyall, A. (Ed) (2017)
This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist …
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![New Luxury Management]( "New Luxury Management")
Book
Rigaud-Lacresse, E. (Ed), Pini, F. M. (Ed) (2017)
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. …
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![The Complexity Turn]( "The Complexity Turn")
Book
Woodside, A. G. (Ed) (2017)
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than …
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![Design Science in Tourism]( "Design Science in Tourism")
Book
Fesenmaier, D. R. (Ed), Xiang, Z. (Ed) (2017)
This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and …
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