Error[unknown-locale | Frontend.ProductSearchPage | section.bannerbox.prefix] Error[unknown-locale | Frontend.ProductSearchPage | section.bannerbox.publisher.all] Error[unknown-locale | Frontend.ProductSearchPage | section.bannerbox.titles]

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Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.whithin] Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.facet.book] Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.facet.pcycon] Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.facet.older]

Marketing Communications in Emerging Economies, Volume I Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marketing Communications in Emerging Economies, Volume I

Anning-Dorson, T. (Ed), Hinson, R. E. (Ed), Boateng, H. (Ed), Anani-Bossman, A. (Ed), Kirgiz, A. C. (Ed), Gujral, M. (Ed) (2021)

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the …

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Marketing Brands in Africa Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marketing Brands in Africa

Appau, S. (Ed) (2021)

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of …

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Advances in Advertising Research (Vol. XI) Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Advances in Advertising Research (Vol. XI)

Waiguny, M. K. (Ed), Rosengren, S. (Ed) (2021)

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media …

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Green Marketing in Emerging Markets Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Green Marketing in Emerging Markets

Mukonza, C. (Ed), Hinson, R. E. (Ed), Adeola, O. (Ed), Adisa, I. (Ed), Mogaji, E. (Ed), Kirgiz, A. C. (Ed) (2021)

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote …

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Conference Proceedings Trends in Business Communication 2020 Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Conference Proceedings Trends in Business Communication 2020

Schneckenleitner, P. (Ed), Reitberger, W. (Ed), Brunner-Sperdin, A. (Ed), Haller, A. (Ed) (2021)

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and …

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Künstliche Intelligenz im Dienstleistungsmanagement Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Künstliche Intelligenz im Dienstleistungsmanagement

Bruhn, M. (Ed), Hadwich, K. (Ed) (2021)

In diesem Buch setzen sich profilierte Wissenschaftler und Vertreter der Praxis mit dem Einsatz und den Herausforderungen der Künstlichen Intelligenz im Dienstleistungsmanagement …

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Higher Education Marketing in Africa Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Higher Education Marketing in Africa

Mogaji, E. (Ed), Maringe, F. (Ed), Ebo Hinson, R. (Ed) (2020)

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, …

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Marketization Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marketization

Roy Chaudhuri, H. (Ed), Belk, R. W. (Ed) (2020)

This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It …

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Channel Strategies and Marketing Mix in a Connected World Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Channel Strategies and Marketing Mix in a Connected World

Ray, S. (Ed), Yin, S. (Ed) (2020)

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four …

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China’s Belt and Road Initiative in a Global Context Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

China’s Belt and Road Initiative in a Global Context

Syed, J. (Ed), Ying, Y. (Ed) (2020)

Bringing together a collection of interdisciplinary chapters on China’s Belt and Road Initiative (BRI), this book offers a comprehensive overview of the topic from a business and …

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Fashion and Film Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Fashion and Film

Bug, P. (Ed) (2020)

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in …

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Trends in Event Education Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Trends in Event Education

Gehrke, G. (Ed), Thilo, I. (Ed) (2020)

Bilden sich Trends wie Experience Design, Digitalisierung, Nachhaltigkeit, Sicherheit oder Diversität bereits in den Curricula von Studiengängen ab, die auf eine Tätigkeit in der …

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Animation and Advertising Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Animation and Advertising

Cook, M. (Ed), Thompson, K. M. (Ed) (2019)

Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In …

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Operations in an Omnichannel World Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Operations in an Omnichannel World

Gallino, S. (Ed), Moreno, A. (Ed) (2019)

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at …

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Ethics, Social Responsibility and Sustainability in Marketing Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Ethics, Social Responsibility and Sustainability in Marketing

Altinbasak-Farina, I. (Ed), Burnaz, S. (Ed) (2019)

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the …

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The Great Facilitator Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

The Great Facilitator

Babin, B. J. (Ed), Sarstedt, M. (Ed) (2019)

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and …

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Tourist Destination Management Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Tourist Destination Management

Kozak, N. (Ed), Kozak, M. (Ed) (2019)

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and …

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Best Practices in Hospitality and Tourism Marketing and Management Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Best Practices in Hospitality and Tourism Marketing and Management

Campón-Cerro, A. M. (Ed), Hernández-Mogollón, J. M. (Ed), Folgado-Fernández, J. A. (Ed) (2019)

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching …

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Management and Marketing of Wine Tourism Business Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Management and Marketing of Wine Tourism Business

Sigala, M. (Ed), Robinson, R. N. S. (Ed) (2019)

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.  Addressing the evolving nature of the wine …

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Strategic Marketing Issues in Emerging Markets Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Strategic Marketing Issues in Emerging Markets

Adhikari, A. (Ed) (2018)

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical …

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