Error[unknown-locale | Frontend.ProductSearchPage | section.bannerbox.prefix] Error[unknown-locale | Frontend.ProductSearchPage | section.bannerbox.publisher.all] Error[unknown-locale | Frontend.ProductSearchPage | section.bannerbox.titles]

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Praxisorientiertes Marketing Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.textbook]

Praxisorientiertes Marketing

Kreutzer, R. T. (2022)

Es ist Ralf Kreutzer wieder gelungen, die richtigen Schwerpunkte zu setzen. Er macht überzeugend deutlich, dass die bewährten Basics im Marketing auch im Online- und …

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Neuromarketing in Business Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Neuromarketing in Business

Briesemeister, B. B. (Ed), Selmer, W. K. (Ed) (2022)

This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings …

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Social Impact of Wine Marketing Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.textbook]

Social Impact of Wine Marketing

Ramšak, M. (2022)

This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard …

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Sharing Behavior of Brand Crisis Information on Social Media Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Sharing Behavior of Brand Crisis Information on Social Media

Yang, C. (2022)

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of …

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Marketing Tourist Destinations in Emerging Economies Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marketing Tourist Destinations in Emerging Economies

Mensah, I. (Ed), Balasubramanian, K. (Ed), Jamaluddin, M. R. (Ed), Alcoriza, G. (Ed), Gaffar, V. (Ed), Rasoolimanesh, S. M. (Ed) (2022)

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North …

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Der Einfluss des Beschwerdekanals auf das Kündigungsverhalten Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Der Einfluss des Beschwerdekanals auf das Kündigungsverhalten

Garding, S. (2022)

In der aktuellen Forschung zum Beschwerdemanagement wurden die unterschiedlichen Auswirkungen von interaktiven und schriftlichen Beschwerdekanälen auf den Erfolg einer …

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Case Based Research in Tourism, Travel, Hospitality and Events Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Case Based Research in Tourism, Travel, Hospitality and Events

Sigala, M. (Ed), Yeark, A. (Ed), Presbury, R. (Ed), Fang, M. (Ed), Smith, K. A. (Ed) (2022)

This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive …

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Green Marketing in Emerging Economies Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Green Marketing in Emerging Economies

Mogaji, E. (Ed), Adeola, O. (Ed), Adisa, I. (Ed), Hinson, R. E. (Ed), Mukonza, C. (Ed), Kirgiz, A. C. (Ed) (2022)

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing …

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Marketing Communications in Emerging Economies, Volume II Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marketing Communications in Emerging Economies, Volume II

Anning-Dorson, T. (Ed), Hinson, R. E. (Ed), Coffie, S. (Ed), Bosah, G. (Ed), Abdul-Hamid, I. K. (Ed) (2022)

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the …

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Marketing Analytics Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marketing Analytics

Halfmann, M. (Ed), Schüller, K. (Ed) (2022)

Algorithmen und Datenanalysen und damit die systematische Erhebung, Analyse und Visualisierung von Daten bilden immer öfter die Grundlage von Marketingentscheidungen. Die …

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Marketing klipp & klar Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.textbook]

Marketing klipp & klar

Redler, J., Ullrich, S. (2021)

Dieses Buch bietet eine kompakte Einführung in wesentliche Themengebiete des modernen Marketing. Als kundenorientierte Perspektive auf die Unternehmensführung ist Marketing eines …

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Smartphone Apps im Einzelhandel Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Smartphone Apps im Einzelhandel

Wohllebe, A., Wolter, N. (2021)

Mit ihren vielfältigen Funktionalitäten und dank der hohen Verbreitung bieten Smartphone Apps zahlreiche Möglichkeiten für den Einsatz im stationären Einzelhandel. …

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Quick Guide Nachhaltige Business-Meetings und -Events Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Quick Guide Nachhaltige Business-Meetings und -Events

Holzbaur, U., Brommer-Kern, E. (2021)

Dieses Buch beschreibt kompakt und auf den Punkt, wie Selbstständige, Führungskräfte und Mitarbeitende in Organisationen jeder Größe betriebliche Veranstaltungen erfolgreich …

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Marketing Intelligence Analyse im deutschen Kochboxen-Markt Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marketing Intelligence Analyse im deutschen Kochboxen-Markt

Gillner, P. (2021)

Nichts hat die Art und Weise, wie Unternehmen Wissen über ihre Konkurrenz und das Marktumfeld erlangen, mehr verändert als das Internet, welches das Sammeln von massiven …

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Future of Tourism in Asia Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Future of Tourism in Asia

Sharma, A. (Ed), Hassan, A. (Ed) (2021)

This book offers a meticulous overview of the future of tourism in Asian countries. This book provides new dimensions to the tourism research and tourism industry as it is …

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Bewältigung des Privacy Paradoxons Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Bewältigung des Privacy Paradoxons

Wendel, L. (2021)

Das vorliegende Buch beschäftigt sich mit dem Datenschutzverhalten von Konsumenten im Internet, bei dem das Privacy Paradoxon adressiert wird. Für die Untersuchung des Phänomens …

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Bewerberkommunikation für Hochschulabsolventen der Generation Y Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Bewerberkommunikation für Hochschulabsolventen der Generation Y

Kochhan, C., Kitze, C., Bolduan, G. (2021)

Dieses Buch erläutert, wie Unternehmen hochqualifizierte Nachwuchskräfte aus der Generation Y im Recruitingprozess effektiv ansprechen können. Relevant bei der Stellensuche von …

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Öffentliche Ausschreibungen gewinnen Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Öffentliche Ausschreibungen gewinnen

Hofstadt, P. (2021)

Dieses Buch erklärt, wie Sie Angebote im Umfeld öffentlicher Beschaffungsvorhaben passgenau vorbereiten, abgeben und Ihre Erfolgsaussichten signifikant erhöhen. Die Beteiligung an …

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Applied Social Marketing and Quality of Life Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Applied Social Marketing and Quality of Life

Galan-Ladero, M. M. (Ed), Rivera, R. G. (Ed) (2021)

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case …

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Strukturgleichungsmodellierung Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.textbook]

Strukturgleichungsmodellierung

Weiber, R., Sarstedt, M. (2021)

Strukturgleichungsmodelle stellen das Standardinstrument zur empirischen Prüfung von hypothetisierten Beziehungen zwischen theoretischen Konstrukten (latenten Variablen) dar. Das …

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