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Kreutzer, R. T. (2022)
Es ist Ralf Kreutzer wieder gelungen, die richtigen Schwerpunkte zu setzen. Er macht überzeugend deutlich, dass die bewährten Basics im Marketing auch im Online- und …
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Briesemeister, B. B. (Ed), Selmer, W. K. (Ed) (2022)
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings …
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Ramšak, M. (2022)
This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard …
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Yang, C. (2022)
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of …
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Mensah, I. (Ed), Balasubramanian, K. (Ed), Jamaluddin, M. R. (Ed), Alcoriza, G. (Ed), Gaffar, V. (Ed), Rasoolimanesh, S. M. (Ed) (2022)
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North …
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Garding, S. (2022)
In der aktuellen Forschung zum Beschwerdemanagement wurden die unterschiedlichen Auswirkungen von interaktiven und schriftlichen Beschwerdekanälen auf den Erfolg einer …
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Sigala, M. (Ed), Yeark, A. (Ed), Presbury, R. (Ed), Fang, M. (Ed), Smith, K. A. (Ed) (2022)
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive …
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Mogaji, E. (Ed), Adeola, O. (Ed), Adisa, I. (Ed), Hinson, R. E. (Ed), Mukonza, C. (Ed), Kirgiz, A. C. (Ed) (2022)
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing …
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Anning-Dorson, T. (Ed), Hinson, R. E. (Ed), Coffie, S. (Ed), Bosah, G. (Ed), Abdul-Hamid, I. K. (Ed) (2022)
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the …
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Halfmann, M. (Ed), Schüller, K. (Ed) (2022)
Algorithmen und Datenanalysen und damit die systematische Erhebung, Analyse und Visualisierung von Daten bilden immer öfter die Grundlage von Marketingentscheidungen. Die …
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Redler, J., Ullrich, S. (2021)
Dieses Buch bietet eine kompakte Einführung in wesentliche Themengebiete des modernen Marketing. Als kundenorientierte Perspektive auf die Unternehmensführung ist Marketing eines …
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Wohllebe, A., Wolter, N. (2021)
Mit ihren vielfältigen Funktionalitäten und dank der hohen Verbreitung bieten Smartphone Apps zahlreiche Möglichkeiten für den Einsatz im stationären Einzelhandel. …
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Holzbaur, U., Brommer-Kern, E. (2021)
Dieses Buch beschreibt kompakt und auf den Punkt, wie Selbstständige, Führungskräfte und Mitarbeitende in Organisationen jeder Größe betriebliche Veranstaltungen erfolgreich …
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Gillner, P. (2021)
Nichts hat die Art und Weise, wie Unternehmen Wissen über ihre Konkurrenz und das Marktumfeld erlangen, mehr verändert als das Internet, welches das Sammeln von massiven …
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Sharma, A. (Ed), Hassan, A. (Ed) (2021)
This book offers a meticulous overview of the future of tourism in Asian countries. This book provides new dimensions to the tourism research and tourism industry as it is …
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Wendel, L. (2021)
Das vorliegende Buch beschäftigt sich mit dem Datenschutzverhalten von Konsumenten im Internet, bei dem das Privacy Paradoxon adressiert wird. Für die Untersuchung des Phänomens …
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Kochhan, C., Kitze, C., Bolduan, G. (2021)
Dieses Buch erläutert, wie Unternehmen hochqualifizierte Nachwuchskräfte aus der Generation Y im Recruitingprozess effektiv ansprechen können. Relevant bei der Stellensuche von …
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Hofstadt, P. (2021)
Dieses Buch erklärt, wie Sie Angebote im Umfeld öffentlicher Beschaffungsvorhaben passgenau vorbereiten, abgeben und Ihre Erfolgsaussichten signifikant erhöhen. Die Beteiligung an …
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Galan-Ladero, M. M. (Ed), Rivera, R. G. (Ed) (2021)
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case …
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Weiber, R., Sarstedt, M. (2021)
Strukturgleichungsmodelle stellen das Standardinstrument zur empirischen Prüfung von hypothetisierten Beziehungen zwischen theoretischen Konstrukten (latenten Variablen) dar. Das …
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