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  1. Error[unknown-locale | Msc | 500000] 8,983
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  27. Error[unknown-locale | Msc | H53003] 2,154
  28. Error[unknown-locale | Msc | P00002] 2,134
  29. Error[unknown-locale | Msc | I16005] 2,129
  30. Error[unknown-locale | Msc | T24068] 2,071
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  37. Error[unknown-locale | Msc | L24000] 1,870
  38. Error[unknown-locale | Msc | 517000] 1,849
  39. Error[unknown-locale | Msc | L00004] 1,830
  40. Error[unknown-locale | Msc | W32000] 1,820
  41. Error[unknown-locale | Msc | 521000] 1,815
  42. Error[unknown-locale | Msc | I22021] 1,809
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  44. Error[unknown-locale | Msc | 522000] 1,765
  45. Error[unknown-locale | Msc | 519000] 1,730
  46. Error[unknown-locale | Msc | H33002] 1,722
  47. Error[unknown-locale | Msc | 511000] 1,717
  48. Error[unknown-locale | Msc | W29000] 1,716
  49. Error[unknown-locale | Msc | P22014] 1,704
  50. Error[unknown-locale | Msc | 700000] 1,702
  51. Error[unknown-locale | Msc | I14010] 1,668
  52. Error[unknown-locale | Msc | T22050] 1,661
  53. Error[unknown-locale | Msc | B0000X] 1,659
  54. Error[unknown-locale | Msc | T11006] 1,658
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  56. Error[unknown-locale | Msc | H29005] 1,631
  57. Error[unknown-locale | Msc | X35000] 1,578
  58. Error[unknown-locale | Msc | I18024] 1,564
  59. Error[unknown-locale | Msc | B14000] 1,556
  60. Error[unknown-locale | Msc | T24051] 1,540
  61. Error[unknown-locale | Msc | C19007] 1,523
  62. Error[unknown-locale | Msc | L11006] 1,519
  63. Error[unknown-locale | Msc | W33000] 1,519
  64. Error[unknown-locale | Msc | 518000] 1,498
  65. Error[unknown-locale | Msc | M13003] 1,488
  66. Error[unknown-locale | Msc | T24027] 1,467
  67. Error[unknown-locale | Msc | L19007] 1,440
  68. Error[unknown-locale | Msc | T17047] 1,431
  69. Error[unknown-locale | Msc | T19000] 1,428
  70. Error[unknown-locale | Msc | P31030] 1,416
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  73. Error[unknown-locale | Msc | I28060] 1,399
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  78. Error[unknown-locale | Msc | 911010] 1,320
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  80. Error[unknown-locale | Msc | I16021] 1,303
  81. Error[unknown-locale | Msc | C15001] 1,280
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  85. Error[unknown-locale | Msc | X28000] 1,244
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  87. Error[unknown-locale | Msc | I18030] 1,226
  88. Error[unknown-locale | Msc | Y12005] 1,226
  89. Error[unknown-locale | Msc | H27002] 1,224
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  92. Error[unknown-locale | Msc | B12008] 1,201
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  95. Error[unknown-locale | Msc | T23004] 1,185
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  1. Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.facet.en] 202,793
  2. Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.facet.de] 98,003
  3. Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.facet.it] 649
  4. Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.facet.fr] 537
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  1. Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.facet.la] 66
  2. Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.facet.es] 7
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Marketing Analytics Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marketing Analytics

Halfmann, M. (Ed), Schüller, K. (Ed) (2022)

Algorithmen und Datenanalysen und damit die systematische Erhebung, Analyse und Visualisierung von Daten bilden immer öfter die Grundlage von Marketingentscheidungen. Die …

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Bewerberkommunikation für Hochschulabsolventen der Generation Y Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Bewerberkommunikation für Hochschulabsolventen der Generation Y

Kochhan, C., Kitze, C., Bolduan, G. (2021)

Dieses Buch erläutert, wie Unternehmen hochqualifizierte Nachwuchskräfte aus der Generation Y im Recruitingprozess effektiv ansprechen können. Relevant bei der Stellensuche von …

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Öffentliche Ausschreibungen gewinnen Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Öffentliche Ausschreibungen gewinnen

Hofstadt, P. (2021)

Dieses Buch erklärt, wie Sie Angebote im Umfeld öffentlicher Beschaffungsvorhaben passgenau vorbereiten, abgeben und Ihre Erfolgsaussichten signifikant erhöhen. Die Beteiligung an …

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Applied Social Marketing and Quality of Life Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Applied Social Marketing and Quality of Life

Galan-Ladero, M. M. (Ed), Rivera, R. G. (Ed) (2021)

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case …

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Strukturgleichungsmodellierung Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.textbook]

Strukturgleichungsmodellierung

Weiber, R., Sarstedt, M. (2021)

Strukturgleichungsmodelle stellen das Standardinstrument zur empirischen Prüfung von hypothetisierten Beziehungen zwischen theoretischen Konstrukten (latenten Variablen) dar. Das …

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Umsatz kommt von Umsetzen Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Umsatz kommt von Umsetzen

Kober, S. (2021)

Dieses Buch beschreibt neun Kardinalfehler im B2B-Vertrieb und konkrete Wege, wie Vertriebsteams Showstopper in Umsatzchancen verwandeln können. Die Realität in Unternehmen zeigt …

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Context-Marketing Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Context-Marketing

Ohnemus, R. (Ed), Lebok, U. H. (Ed), Klaus, F. (Ed) (2021)

In Zeiten der Zuvielfalt wird das Konsum- und Entscheidungserhalten der Menschen immer intuitiver, automatisierter und weniger differenziert. Auch die Markenwahl erscheint …

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A Business History of the Bicycle Industry Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

A Business History of the Bicycle Industry

Mari, C. (2021)

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century …

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Die KI-Entscheidung Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Die KI-Entscheidung

Krüger, S. (2021)

Dieses Buch erklärt Künstliche Intelligenz (KI) verständlich, realitätsnah und anhand vieler Beispiele zugleich unterhaltsam. Sie werden verstehen, was KI ist und was sie nicht …

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Marketing Communications in Emerging Economies, Volume I Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marketing Communications in Emerging Economies, Volume I

Anning-Dorson, T. (Ed), Hinson, R. E. (Ed), Boateng, H. (Ed), Anani-Bossman, A. (Ed), Kirgiz, A. C. (Ed), Gujral, M. (Ed) (2021)

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the …

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Marktsegmentierung für Industriegütermärkte Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marktsegmentierung für Industriegütermärkte

Ammann, P. (2021)

Dieses essential beschreibt das Vorgehen der Segmentierung von Industriegütermärkten. B2B-Unternehmen weisen besondere Eigenschaften im Kaufverhalten auf, denn an der …

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Markenentwicklung und Markenführung für Gründer Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Markenentwicklung und Markenführung für Gründer

Czerwinski, T. (2021)

Dieses essential unterstützt Start-ups, Gründer und Jungunternehmer dabei, aus ihren Unternehmen, Produkten oder Dienstleistungen Marken zu entwickeln und diese nachhaltig zu …

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Marketing Brands in Africa Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Marketing Brands in Africa

Appau, S. (Ed) (2021)

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of …

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Social-Media-Kommunikation entlang der Customer Journey Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Social-Media-Kommunikation entlang der Customer Journey

Hopf, G. (2021)

​Die Unternehmenskommunikation in den sozialen Medien kann durch den Einsatz einfacher, aber zielgenauer Kennzahlen ausgerichtet und entlang der Customer Journey erfolgsorientiert …

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Fashion Communication Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Fashion Communication

Sádaba, T. (Ed), Kalbaska, N. (Ed), Cominelli, F. (Ed), Cantoni, L. (Ed), Torregrosa Puig, M. (Ed) (2021)

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, …

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Agiles Marketing Performance Management Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Agiles Marketing Performance Management

Stürze, S., Hoyer, M., Righetti, C., Rasztar, M. (2021)

Dieses Buch zeigt Marketingentscheidern, wie sie ihr Budget auf fragmentierten Kommunikationskanälen und unterschiedlichen Geschäftseinheiten ROI-optimal verteilen und agil …

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Green Marketing and Management in Emerging Markets Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Green Marketing and Management in Emerging Markets

Hinson, R. E. (Ed), Adeola, O. (Ed), Adisa, I. (Ed) (2021)

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning …

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Smarte Events Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Smarte Events

Knieriem, C., Luppold, S. (2021)

Smarte Events entstehen aus schlauen, zeitgemäßen, strategisch und inszenatorisch passgenauen Live-Kommunikationskonzepten. Sie kombinieren die Möglichkeiten von Onsite- und …

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Situative Content-Marketing-Strategie Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Situative Content-Marketing-Strategie

Mörk, O. (2021)

In diesem Buch zeigt Olaf Mörk, wie Sie situativ-überzeugenden Content finden und gestalten können, dem sich Ihre Zielgruppe so gut wie nicht entziehen kann.   Mit dem Wandel vom …

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Aktivierung im Sportsponsoring Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Aktivierung im Sportsponsoring

Schwizer, D. (2021)

Dominik Schwizer untersucht Aktivierungsstrategien namhafter Sponsoren im Sport und entwickelt konzeptionelle Ansätze zur Gestaltung von Aktivierung in …

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