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Table of contents (12 chapters)
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Front Matter
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Generating Market Intelligence
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Developing Market Responsiveness and Profitability
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Back Matter
About this book
Reviews
... a valuable contribution to the subject of market orientation in food marketing.
... a useful reference for company managers and marketing students, particularly whose who are interested in the strategic aspects of market orientation and product development.'
European Review of Agricultural Economics
Authors and Affiliations
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MAPP, The Aarhus School of Business, Denmark
Klaus G. Grunert, Allan Baadsgaard
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Copenhagen Business School, Denmark
Hanne Hartvig Larsen
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Odense University, Denmark
Tage Koed Madsen
Bibliographic Information
Book Title: Market Orientation in Food and Agriculture
Authors: Klaus G. Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
DOI: https://doi.org/10.1007/978-1-4613-1301-4
Publisher: Springer New York, NY
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eBook Packages: Springer Book Archive
Copyright Information: Kluwer Academic Publishers 1996
Hardcover ISBN: 978-0-7923-9649-9Published: 30 November 1995
Softcover ISBN: 978-1-4612-8557-1Published: 26 September 2011
eBook ISBN: 978-1-4613-1301-4Published: 06 December 2012
Edition Number: 1
Number of Pages: XIV, 284
Topics: Agriculture, Business and Management, general, Trade, Marketing, Agricultural Economics