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Digital Cultural Transformation

Building Strategic Mindsets via Digital Sociology

Authors:

  • Provides an innovative holistic and transdisciplinary approach to understanding digital transformation
  • Analyses the complex digital environment to build socio-economic value
  • Request lecturer material: sn.pub/lecturer-material

Part of the book series: Innovation, Technology, and Knowledge Management (ITKM)

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Softcover Book USD 79.99
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Hardcover Book USD 109.99
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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XXII
  2. The Digital Transformation Social Mindset

    1. Front Matter

      Pages 17-17
    2. An Unpredictable Era at the Time of Covid-19

      • Donatella Padua
      Pages 19-37
    3. The Digital Transformation Social Mindset

      • Donatella Padua
      Pages 39-85
  3. The Four Paradigm Model

    1. Front Matter

      Pages 87-87
    2. The Digital Ecosystem

      • Donatella Padua
      Pages 89-136
    3. The Four Paradigm Model

      • Donatella Padua
      Pages 137-202
    4. The Four Paradigm Model in Action

      • Donatella Padua
      Pages 203-233
    5. Conclusive Remarks

      • Donatella Padua
      Pages 235-246
  4. Back Matter

    Pages 247-251

About this book

The hypercomplex digital-technological environment is exponential and revolutionary. Our social mindset adaptation, instead, is slower and evolutionary, as an individual’s or an organization culture needs time to transform. This book offers students, institutions, and organisations innovative and interdisciplinary digital sociology tools to help build an adaptive, flexible, imaginative social mindset in order to cope with such a gap and to match a sustainable digital transformation (DT). 

By disrupting traditional linear approaches to understand the context into which business models are designed, institutions and students are challenged with innovative transdisciplinary holistic models grounded into business case studies. If the book stimulates students to learn how purposefully and autonomously to explore the web, to grasp the deeper meaning of DT and its social impact, institutions are solicited to answer to direct quests that go right to the core of their transformative DNA as: ‘How effectively are you carrying on DT in a sustainable, people-centred way? Which is your socio-cultural DT profile and what are your DT areas of strength and areas of improvement?'

In this frame of work, the innovative Four Paradigm Model indicates new coordinates and provides original tools to profile an institution’s digital transformation strategy, to analyse it, and measure the level of sustainable socio-economic value. Sample syllabi, PowerPoint slides and quizzes are available online to assist in the teaching experience.

Authors and Affiliations

  • Università per Stranieri di Perugia, Perugia, Italy

    Donatella Padua

About the author

Donatella Padua, PhD, is Associate Professor of Sociology at the University for Foreigners of Perugia, Italy. Her Digital Sociology interdisciplinary profile, at the intersection of Sociology, Marketing and Digital, integrates professional and academic experience, focusing on the interpretation of the complex digital environment. She teaches digital transformation in English at several public and private Italian universities and has lectured in international universities. She has brand marketing experience at Procter and Gamble Italy and has covered Marketing Director positions. Author of international scientific publications, she has performed roles of scientific responsibilities in public and private institutions (Italian Ministry of Education - Digital Innovation, Intelligent Positioning Research Centre, UK) and was former member of the Italian Ministry of Education Technical Research Policies Secretariat. 

Bibliographic Information

  • Book Title: Digital Cultural Transformation

  • Book Subtitle: Building Strategic Mindsets via Digital Sociology

  • Authors: Donatella Padua

  • Series Title: Innovation, Technology, and Knowledge Management

  • DOI: https://doi.org/10.1007/978-3-030-83803-4

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-83802-7Published: 14 December 2021

  • Softcover ISBN: 978-3-030-83805-8Published: 15 December 2022

  • eBook ISBN: 978-3-030-83803-4Published: 13 December 2021

  • Series ISSN: 2197-5698

  • Series E-ISSN: 2197-5701

  • Edition Number: 1

  • Number of Pages: XXII, 251

  • Number of Illustrations: 3 b/w illustrations, 49 illustrations in colour

  • Topics: Business and Management, general, Sociology of Work, Business Strategy/Leadership

Buy it now

Buying options

eBook USD 59.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 79.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access