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- Provides an innovative holistic and transdisciplinary approach to understanding digital transformation
- Analyses the complex digital environment to build socio-economic value
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Part of the book series: Innovation, Technology, and Knowledge Management (ITKM)
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Table of contents (7 chapters)
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Front Matter
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The Digital Transformation Social Mindset
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Front Matter
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The Four Paradigm Model
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Front Matter
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Back Matter
About this book
The hypercomplex digital-technological environment is exponential and revolutionary. Our social mindset adaptation, instead, is slower and evolutionary, as an individual’s or an organization culture needs time to transform. This book offers students, institutions, and organisations innovative and interdisciplinary digital sociology tools to help build an adaptive, flexible, imaginative social mindset in order to cope with such a gap and to match a sustainable digital transformation (DT).
By disrupting traditional linear approaches to understand the context into which business models are designed, institutions and students are challenged with innovative transdisciplinary holistic models grounded into business case studies. If the book stimulates students to learn how purposefully and autonomously to explore the web, to grasp the deeper meaning of DT and its social impact, institutions are solicited to answer to direct quests that go right to the core of their transformative DNA as: ‘How effectively are you carrying on DT in a sustainable, people-centred way? Which is your socio-cultural DT profile and what are your DT areas of strength and areas of improvement?'
In this frame of work, the innovative Four Paradigm Model indicates new coordinates and provides original tools to profile an institution’s digital transformation strategy, to analyse it, and measure the level of sustainable socio-economic value. Sample syllabi, PowerPoint slides and quizzes are available online to assist in the teaching experience.
Authors and Affiliations
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Università per Stranieri di Perugia, Perugia, Italy
Donatella Padua
About the author
Donatella Padua, PhD, is Associate Professor of Sociology at the University for Foreigners of Perugia, Italy. Her Digital Sociology interdisciplinary profile, at the intersection of Sociology, Marketing and Digital, integrates professional and academic experience, focusing on the interpretation of the complex digital environment. She teaches digital transformation in English at several public and private Italian universities and has lectured in international universities. She has brand marketing experience at Procter and Gamble Italy and has covered Marketing Director positions. Author of international scientific publications, she has performed roles of scientific responsibilities in public and private institutions (Italian Ministry of Education - Digital Innovation, Intelligent Positioning Research Centre, UK) and was former member of the Italian Ministry of Education Technical Research Policies Secretariat.
Bibliographic Information
Book Title: Digital Cultural Transformation
Book Subtitle: Building Strategic Mindsets via Digital Sociology
Authors: Donatella Padua
Series Title: Innovation, Technology, and Knowledge Management
DOI: https://doi.org/10.1007/978-3-030-83803-4
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-83802-7Published: 14 December 2021
Softcover ISBN: 978-3-030-83805-8Published: 15 December 2022
eBook ISBN: 978-3-030-83803-4Published: 13 December 2021
Series ISSN: 2197-5698
Series E-ISSN: 2197-5701
Edition Number: 1
Number of Pages: XXII, 251
Number of Illustrations: 3 b/w illustrations, 49 illustrations in colour
Topics: Business and Management, general, Sociology of Work, Business Strategy/Leadership