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Palgrave Macmillan

Business Advancement through Technology Volume I

Markets and Marketing in Transition

  • Book
  • © 2022

Overview

Editors:
  1. Alkis Thrassou

    1. School of Business, Department of Management, University of Nicosia, Nicosia, Cyprus

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  2. Demetris Vrontis

    1. School of Business, Department of Management, University of Nicosia, Nicosia, Cyprus

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  3. Leonidas Efthymiou

    1. School of Business, Department of Management, University of Nicosia, Nicosia, Cyprus

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  4. Yaakov Weber

    1. College of Management, School of Business Administration, Rishon LeZion, Israel

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  5. S. M. Riad Shams

    1. Newcastle Business School, Northumbria University, Newcastle Upon Tyne, UK

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  6. Evangelos Tsoukatos

    1. School of Business, Department of Management, University of Nicosia, Nicosia, Cyprus

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  • Examines the link between technology, innovation and sustainability
  • Considers the impact of technology on individual environmental bubbles, such as family businesses, SMEs and start-ups
  • Offers an international perspective

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xxvi
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  2. An Overview of Business Advancement Through Technology: Markets and Marketing in Transition

    • Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Naziyet Uzunboylu
    Pages 1-20

  3. Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management

    • Ranjan Chaudhuri, Sheshadri Chatterjee, Demetris Vrontis
    Pages 21-45

  4. Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India

    • Sana Moid, Nitin Shankar
    Pages 47-72

  5. A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis

    • Panagiotis E. Dimitropoulos
    Pages 73-96

  6. Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology

    • Ursula Schinzel
    Pages 97-116

  7. The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector

    • Giuseppe Festa, Elenica Pjero (Beqiraj), Simone Feoli
    Pages 117-136

  8. The Influence of Facebook Discussions on Purchase Intention and Word of Mouth

    • Henriikka Krasila, Heikki Karjaluoto, Juha Munnukka
    Pages 137-157

  9. Discourse on Method: Rapid, Efficient, Cost-Effective Creation of ‘Wikis of the Mind’

    • Howard Moskowitz, Ariola Harizi, Petraq Papajorgji, Ardita Todri, Arthur Kover, Laura Rodriguez et al.
    Pages 159-180

  10. How Technologies Assessment Conceptualisation and Their Certification Could Help the Medical Business Boosting Performance

    • Larisa Mihoreanu
    Pages 181-200

  11. Digital Transformation in Private Dental Clinics

    • Lior Naamati-Schneider, Fiorella Pia Salvatore
    Pages 201-218

  12. Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from Neuroscience

    • Myriam Caratù
    Pages 219-240

  13. Inclusive Online Collaborative Learning Environments in Vocational Education

    • Hans Rüdiger Kaufmann, Anna Kurth, Shranjani Shukla, Henning Tirrel, Lars Schäffner
    Pages 241-270

  14. Correction to: Business Advancement through Technology Volume I

    • Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
    Pages C1-C1

  15. Back Matter

    Pages 271-275
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Keywords

About this book

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.

Editors and Affiliations

  • School of Business, Department of Management, University of Nicosia, Nicosia, Cyprus

    Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Evangelos Tsoukatos

  • College of Management, School of Business Administration, Rishon LeZion, Israel

    Yaakov Weber

  • Newcastle Business School, Northumbria University, Newcastle Upon Tyne, UK

    S. M. Riad Shams

About the editors

Alkis Thrassou is Professor in the School of Business and the Director of GNOSIS Mediterranean Institute for Management Science at the University of Nicosia, Cyprus.


Demetris Vrontis is Professor and Vice Rector for Faculty and Research at the University of Nicosia in Cyprus, as well as the Editor-in-Chief of the EuroMed Journal of Business (EMJB) and the President of the EuroMed Research Business Institute (EMRBI). 

Leonidas Efthymiou is Assistant Professor and Coordinator of Tourism and Leisure studies at the University of Nicosia, Cyprus.

Yaakov Weber is Professor and Director of the Research Unit, School of Business Administration, College of Management, Israel. He is the Founder and President of EMRBI and EMAB. 

S. M. Riad Shams is Senior Lecturer at the Newcastle Business School, Northumbria University, UK. He is the founding editor of the International Journal of Big Data Management. 


Evangelos Tsoukatos teaches Management at the University of Applied Sciences Crete. He is Associate Editor of EMJB.

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